Digital transformation is reshaping the business landscape across Europe, the Middle East, Africa (EMEA), and Asia-Pacific (APAC). Yet, organizations in these regions face a unique set of challenges: complex regulatory environments, stringent data sovereignty requirements, and highly diverse consumer behaviors. At Publicis Sapient, we understand that a one-size-fits-all approach is not enough. Our partnership with Microsoft—and the launch of PS Hummingbird—enables us to deliver tailored, high-impact digital solutions that address the specific needs of EMEA and APAC markets.
Organizations in EMEA and APAC must navigate a patchwork of regulations, from GDPR in Europe to evolving data localization laws in Asia and the Middle East. Data sovereignty is not just a compliance issue—it’s a business imperative. Our deep expertise in Microsoft Azure and advanced cloud security ensures that client data is managed securely, in compliance with local laws, and with the flexibility to scale across borders.
Consumer expectations in these regions are equally diverse. In APAC, digital adoption is accelerating, with consumers demanding hyper-personalized, mobile-first experiences. In EMEA, privacy and trust are paramount, requiring brands to deliver seamless, omnichannel journeys while maintaining strict data governance. Publicis Sapient’s SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI—guides every engagement, ensuring that innovation is both sustainable and regionally relevant.
As a strategic global Microsoft Cloud Solutions Partner, Publicis Sapient brings together digital business strategy, customer experience, marketing modernization, and deep Data & AI expertise with Microsoft’s industry-leading cloud and enterprise solutions. Our joint venture, PS Hummingbird, further expands our generative AI and cloud capabilities, leveraging Microsoft Copilot, Dynamics 365, and Power Platform to deliver tailored, AI-powered solutions for sales, service, marketing, supply chain, and finance.
A leading EMEA bank partnered with Publicis Sapient and Microsoft Azure to launch the world’s first fully digital trade finance bank. Leveraging cloud-native architecture and agile delivery, the bank went from concept to live in a matter of months. The result: streamlined operations, rapid product launches, and a seamless digital experience for clients—while maintaining full compliance with local regulations.
Wealth managers in APAC and EMEA are under pressure to deliver digital-first, personalized experiences while navigating complex compliance landscapes. PS Hummingbird helps these organizations fully integrate Microsoft Copilot and Dynamics 365 into daily workflows, automating client reporting, regulatory checks, and back-office operations. The result is greater efficiency, reduced risk, and more time for client engagement—driving both growth and trust.
A leading Asian quick-service restaurant (QSR) harnessed advanced marketing technology through our collaboration with cloud partners. By integrating data from multiple sources and applying machine learning, the QSR personalized offers and optimized campaigns for diverse local markets, resulting in increased sales and deeper customer engagement.
A global retailer in Europe partnered with Publicis Sapient to unify shopper data and deliver personalized, omnichannel experiences. The scalable customer data platform improved conversion rates and ensured compliance with stringent European data privacy regulations, demonstrating the value of local expertise and global technology.
Our regional success is built on strong local partnerships. By working closely with local technology providers, fintechs, and regulatory experts, we ensure that every solution is tailored to the unique market dynamics and compliance requirements of EMEA and APAC. This approach enables us to:
Publicis Sapient’s regionally tailored solutions deliver tangible business value:
Our commitment to partnership-driven transformation means we’re always at the forefront of what’s next—helping clients in EMEA and APAC not just adapt, but lead in the digital era.
Connect with our regional experts to discover how Publicis Sapient’s partner ecosystem—anchored by Microsoft and enhanced by local and global alliances—can help you achieve your transformation goals, locally and globally. Let’s reimagine what’s possible, together.