Meet 16 organizations that gained an edge by reimagining customer experiences, business strategy, and engineering.
Our SPEED approach delivers digital business solutions by creating value through five key lenses:
Spark innovation with tools and technologies that help people connect and revolutionize business across your enterprise.
Business Impact:
Nissan’s new AI platform significantly increased conversion rates without major workforce investment. In one Asian market, fewer than 1% of customers who clicked “book a test drive” completed the form. Analysis revealed 99% abandoned at the first question due to a non-mobile-friendly form. After fixing this, test drive bookings rose by 900%. The platform also identified a market where testimonials were 10 times more influential, shaping marketing and sales strategies.
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Industry: Transportation & Mobility
Business Impact:
With a new data management platform and agile practices, Majid Al Futtaim delivers timely data sets for AI-driven insights. These insights continually improve customer experiences in shopping, vacationing, and entertainment, while making operations and infrastructure more cost-efficient.
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Industry: Retail
Create omnichannel experiences that win customers and increase your bottom line. Build in the flexibility to adapt to whatever comes next.
Business Impact:
Winner of the IXDA Interaction Award in 2019, Amplifon’s app is a cornerstone of its digital transformation, appealing to both younger, digital-savvy customers and its traditional, older base. The enriched member experience elevated Amplifon’s reputation, with share prices rising 10% the day the app launched.
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Services:
Industry: Health
Business Impact:
Audi City, available in major cities, saw London sales rise by 70%. 65% of buyers purchased without a test drive, and optional equipment sales increased by 20%. TechRadar praised the interactive experience, calling conventional dealers “so last century.”
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Industry: Transportation & Mobility
Turn data into insights, then insights into actions that build loyal customer relationships, increase operational efficiency, and create new revenue streams.
Business Impact:
Customers flock to the Cocktail Lab to find Patrón Tequila recipes filtered by ingredient, taste, type, and difficulty. With nearly 600 recipes and growing, bartenders worldwide contribute, becoming brand evangelists. Patrón is now associated with both celebration and versatility.
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Industry: Consumer Products
Business Impact:
Campaigns now deliver better results: higher open and click-through rates, fewer opt-outs, and more guests checking in and making reservations online. Automated workflows ease campaign execution, freeing staff for personalized service.
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Services:
Industry: Travel & Hospitality
Improve profitability, deliver frictionless one-to-one experiences, and reduce cost to serve. Our integrated Digital Commerce Solutions span strategy, design, experience, implementation, and measurement.
Business Impact:
TAPforce simplifies mobility by allowing users to access microtransit, scooters, ride-hailing, parking, and EV charging with one account. This lowers barriers to greener transportation, relieves congestion, and benefits the environment.
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Services:
Industry: Public Sector
Business Impact:
In the first few months, the SkyMilesLife website generated $2 million in ticket revenue and 40 million miles of award travel were redeemed, demonstrating the power of community and social commerce.
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Industry: Travel & Hospitality
Embrace change. Move quickly from idea to production and from concept to customer by continually releasing, testing, learning, and improving.
Business Impact:
Engineering transformation enabled efficient scaling and rapid response to change. During the pandemic, the retailer quickly mobilized online delivery, handling over 1 million online orders and 1.2 million delivery slots in one week.
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Industry: Retail
Business Impact:
The firm now delivers one-to-one relationships and enhanced shopping experiences, with a new motto: “never not transforming.” According to the global head of digital and emerging technology, this model enables faster value realization across many areas.
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Industry: Consumer Products
Capture today’s and tomorrow’s business opportunities by leveraging the cloud’s unlimited scale. Adapt in real time by activating resources as needed.
Business Impact:
The new cloud-based platform offers flexibility to adapt to evolving markets. About 80% of the architecture is reusable in other jurisdictions. The smooth transition retained all existing customers and attracted new ones. EDW was named Data Provider of the Year at the 2023 Global Capital European Securitization Awards.
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Industry: Financial Services
Business Impact:
During its first holiday shopping season, the new cloud-based e-commerce platform had zero glitches. Developers now have more time to innovate, with release frequency 25 times higher and system enhancement turnaround reduced from five weeks to one.
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Industry: Retail
Realize the true promise of digital transformation by seamlessly integrating application development and service management teams.
Business Impact:
The new platform, engineered for zero downtime, maximizes revenue by ensuring customers can order products anytime. Automation reduces management effort, and KPI tracking highlights high-return investments. With SRE, the company updates the e-commerce site twice a week, continually innovating and providing insights to managers.
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Industry: Retail
Business Impact:
With improved application and infrastructure management, the company processes over 100,000 orders monthly, worth CAD 16 million. Management hours dropped by 127 per month, freeing up three weeks for one FTE to focus on customer experience and efficiency.
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Industry: Retail
Extend your ambitions beyond defense against digital-native competitors to differentiation and disruption. Essential ingredients for innovation are strategy, product, experience, engineering, and data—SPEED.
Business Impact:
Nationwide became the first major lender to offer customers over 55 access to the value in their homes, opening a new revenue stream and offering Later Life Lending products to non-members. Media buzz reinforced Nationwide’s reputation as an innovator.
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Industry: Financial Services
Business Impact:
Bangkok residents, restaurants, and food-delivery riders have embraced the Robinhood app, which saw 30 releases in its first two months. The average time from idea to production is just four to six weeks. SCB Group plans to expand the platform to shopping, goods delivery, and online travel services, positioning itself to compete with digital natives.
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Industry: Financial Services
Learn more
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in an increasingly digital world. Our clients and their customers derive value and impact from our expert SPEED capabilities—Strategy and Consulting, Product, Experience, Engineering, and Data—and a culture of curiosity and deep industry knowledge. This holistic, agile, and data-driven approach empowers our clients to reimagine their products and experiences and embrace change by putting digital at the core of how they think, organize, and work. As the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide, we connect our clients to an extensive network of customer data, media, advertising services, and more. For more information, visit publicissapient.com.