Regional Office Culture & Innovation: Inside Publicis Sapient’s Local Hubs

At Publicis Sapient, our global network of over 62 offices in 26+ countries is more than a collection of addresses—it’s a vibrant ecosystem where innovation, collaboration, and local impact thrive. Each regional hub is a unique blend of global expertise and local insight, driven by passionate leaders and diverse teams who are committed to helping clients excel in their markets. Here, we take you inside our key offices in London, Sydney, Berlin, New York, and Singapore, showcasing how each location fosters a distinctive culture of innovation and delivers tangible results for clients.

From our London hub, Publicis Sapient has spent three decades enabling organizations across the UK to adapt and excel in a rapidly changing environment. The London office is a powerhouse of digital transformation, serving clients that include three of the four top UK retail banks, leading automotive manufacturers, consumer giants, international airports, and national energy companies.

Innovation in London is about more than technology—it’s about impact. The team’s work with Nationwide Building Society, for example, delivered £4 million in savings while enriching the customer experience through the Speed Layer solution. Social impact is woven into the office culture, as seen in the creation of the ‘Sending Machine’—a contactless donation device ensuring food banks receive exactly what they need, when they need it.

Leadership in London, including Scott Criddle (Groupe Vice President, General Management) and Sudeepto Mukherjee (Executive VP, EMEA & APAC), cultivates a culture of continuous learning and partnership. The office’s commitment to excellence is reflected in recent accolades such as Excellence in Customer Experience with British Gas and Best Website with Ninety One. The London team’s deep understanding of UK regulatory and market realities ensures that every transformation is both innovative and compliant.

Our Sydney office, alongside hubs in Melbourne and Canberra, anchors Publicis Sapient’s presence in Australia. Here, the focus is on harnessing the disruptive power of technology and ingenuity to help clients across retail, financial services, public sector, utilities, and agriculture. The leadership team, including Angela Robinson (Country Managing Director) and Phil Phelan (Chief Strategy and Innovation Officer), drives a culture that values creativity, agility, and inclusivity.

Sydney’s teams are known for their people-first approach, leveraging AI, cloud, and data-driven solutions to unlock new opportunities for clients. Initiatives like the "Now to Next" series foster open dialogue on connecting citizen experiences and digital inclusion. The office’s collaborative spirit is evident in its cross-functional teams, which bring together strategists, engineers, designers, and data experts to solve complex challenges and deliver measurable impact.

Berlin is one of several key hubs in the DACH region (Germany, Austria, Switzerland), where Publicis Sapient’s teams are deeply embedded in the local business landscape. Offices in Berlin, Cologne, Dusseldorf, Frankfurt, Munich, and Zurich help clients navigate complex regulatory environments and shifting market expectations.

A standout example of local innovation is the transformation of European DataWarehouse, which became one of the first Securitisation Repositories under ESMA regulations with support from our Berlin team. This achievement highlights the office’s expertise in financial services and compliance-driven innovation. By leveraging partnerships with technology leaders like Microsoft and AWS, Berlin’s teams deliver solutions in cloud infrastructure, data management, and AI—ensuring clients are equipped to lead in their industries.

The New York office is a cornerstone of Publicis Sapient’s presence in the Americas, serving as a hub for digital transformation across the United States, Canada, and Latin America. Teams here combine deep industry knowledge with technical expertise to deliver measurable impact for clients in sectors ranging from retail and financial services to travel and hospitality.

A recent highlight is the launch of the Media Network Accelerator in partnership with Google Cloud. This AI-powered solution empowers enterprises to build and scale media networks, monetize first-party data, and drive new revenue streams—transforming how businesses engage with audiences and advertisers. The New York office’s culture is defined by its entrepreneurial spirit, collaborative mindset, and commitment to setting new standards for customer experience and business performance.

Singapore is a strategic hub for Publicis Sapient in the Asia-Pacific region, connecting teams across Australia, China, India, Indonesia, Japan, and Thailand. The Singapore office is known for its agility and ability to deliver end-to-end digital transformation for a diverse array of clients, from financial services and consumer products to energy and the public sector.

The office’s people-first approach is reflected in its focus on leveraging AI, cloud, and data-driven solutions to unlock new opportunities. Strategic partnerships, such as with AWS, enable the delivery of advanced analytics and cloud migration projects that help clients scale quickly and respond to the fast-moving demands of APAC markets. The Singapore team’s collaborative culture and commitment to continuous learning ensure that solutions are both innovative and grounded in local realities.

What truly sets Publicis Sapient apart is our ability to combine global scale with local relevance. Our SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—are tailored to the unique challenges and opportunities of each region. Across all our offices, we foster a culture of openness, collaboration, and continuous learning, ensuring that our solutions are both innovative and grounded in local market realities.

Whether it’s modernizing a UK bank’s customer journey, supporting a DACH financial institution through regulatory change, scaling AI-powered solutions in APAC, or launching new media networks in the Americas, Publicis Sapient’s local teams are committed to driving meaningful impact—region by region, client by client.

With a global footprint and deep local roots, Publicis Sapient is ready to help organizations unlock their next chapter of digital transformation. Explore our locations, connect with our regional experts, and discover how our unique blend of local culture and global expertise can help your business thrive in the pursuit of next.

Relevant Links

• Global Expertise
• Sector Spotlights: How Publicis Sapient Drives Industry-Specific Transformation Across Regions
• L’expertise locale au service de la transformation digitale en Europe (Europe)
• El Impacto Regional de la Transformación Digital en América Latina: Una Perspectiva para Ejecutivos (LATAM)
• Global Expertise