In today’s rapidly evolving consumer products (CP) landscape, agility and digital-first thinking are no longer optional—they are essential for survival and growth. Nowhere is this more evident than in the EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) regions, where market complexity, regulatory diversity, and shifting consumer expectations demand tailored transformation strategies. At Publicis Sapient, we understand that regional nuances are critical to unlocking the full potential of digital business transformation. Here’s how leading CP organizations in EMEA and APAC are setting the pace for global change—and how we help them succeed.
Transformation is not one-size-fits-all. EMEA and APAC markets each present distinct challenges and opportunities:
Helen Merriott, Consumer Products Lead for EMEA and APAC at Publicis Sapient, puts it succinctly: “Our approach is to tailor agile and digital-first solutions that respect these nuances, ensuring our clients achieve sustainable, market-relevant growth.”
A leading global CP firm with a significant EMEA presence partnered with Publicis Sapient to accelerate its digital transformation. Facing disruption from nimble competitors and evolving consumer expectations, the company needed to modernize both its operating model and technology infrastructure.
This transformation not only delivered operational efficiencies but also fostered a culture where individual leadership and innovation could thrive—critical for ongoing success in diverse EMEA markets.
In APAC, agility is essential for navigating regulatory complexity and diverse consumer behaviors. One multinational insurance company sought to expand across Asia, requiring a nimble digital platform to support its growth strategy. Publicis Sapient designed and implemented a robust, cloud-based architecture, enabling the client to deliver seamless, localized customer experiences across multiple markets.
This agile, digital-first approach empowered the client to expand efficiently, reduce costs, and deliver industry-leading customer experiences in a highly competitive region.
Attracting and retaining digital talent is a top concern in both EMEA and APAC. Publicis Sapient helps clients build digital-first workforce ecosystems, leveraging human-centered design and robust change management to support and retain tech talent. Employee experience platforms and continuous learning are key to fostering innovation.
Navigating diverse regulatory environments requires flexible, compliant digital solutions. Our approach includes modular architectures and cloud services that can be tailored to local requirements, ensuring compliance without sacrificing speed or agility.
Consumer expectations are evolving rapidly, with a growing demand for personalized, omnichannel experiences. By harnessing first-party data and advanced analytics, CP firms can anticipate needs, personalize engagement, and optimize product offerings for local markets.
With decades of experience in EMEA and APAC, Publicis Sapient brings a deep understanding of local market dynamics, regulatory landscapes, and consumer trends. Our digital business transformation methodology is designed to help CP firms:
Helen Merriott and our regional teams are committed to helping CP organizations turn challenges into opportunities. By combining global best practices with local expertise, we enable our clients to lead in their markets—today and into the future.
Ready to accelerate your agile transformation in EMEA or APAC? Connect with our regional experts to start your journey toward digital-first growth and resilience.