Consumer Products (CP) companies across EMEA and APAC are navigating a landscape defined by rapid digitalization, evolving consumer expectations, and increasing market complexity. To stay ahead, leading organizations are embracing agile operating models and digital-first strategies—unlocking new levels of growth, resilience, and innovation. At Publicis Sapient, we have partnered with some of the world’s most recognized CP brands in these regions, helping them overcome local challenges and realize the full potential of digital transformation.
Helen Merriott, Consumer Products Lead for EMEA and APAC at Publicis Sapient, underscores the importance of regional expertise: “Transformation is not one-size-fits-all. EMEA and APAC markets each present unique regulatory, talent, and consumer behavior challenges. Our approach is to tailor agile and digital-first solutions that respect these nuances, ensuring our clients achieve sustainable, market-relevant growth.”
A leading global consumer products firm, with a significant presence in EMEA, partnered with Publicis Sapient to accelerate its digital transformation. Facing disruption from nimble competitors and shifting consumer expectations, the company recognized the need to modernize its operating model and technology infrastructure.
Key Initiatives:The transformation not only delivered operational efficiencies but also fostered a culture where individual leadership and innovation could thrive—critical for ongoing success in diverse EMEA markets.
In APAC, agility is essential for navigating regulatory complexity and diverse consumer behaviors. One multinational insurance company sought to expand across Asia, requiring a nimble digital platform to support its growth strategy. Publicis Sapient designed and implemented a robust, cloud-based architecture, enabling the client to deliver seamless, localized customer experiences across multiple markets.
Key Initiatives:This agile, digital-first approach empowered the client to expand efficiently, reduce costs, and deliver industry-leading customer experiences in a highly competitive region.
In both EMEA and APAC, attracting and retaining digital talent is a top concern. Publicis Sapient helps clients build digital-first workforce ecosystems, leveraging human-centered design and robust change management to support and retain tech talent. Employee experience platforms and continuous learning are key to fostering innovation.
Navigating diverse regulatory environments requires flexible, compliant digital solutions. Our approach includes modular architectures and cloud services that can be tailored to local requirements, ensuring compliance without sacrificing speed or agility.
Consumer expectations are evolving rapidly, with a growing demand for personalized, omnichannel experiences. By harnessing first-party data and advanced analytics, CP firms can anticipate needs, personalize engagement, and optimize product offerings for local markets.
With decades of experience in EMEA and APAC, Publicis Sapient brings a deep understanding of local market dynamics, regulatory landscapes, and consumer trends. Our digital business transformation methodology is designed to help CP firms:
Helen Merriott and our regional teams are committed to helping CP organizations turn challenges into opportunities. By combining global best practices with local expertise, we enable our clients to lead in their markets—today and into the future.
Ready to accelerate your agile transformation in EMEA or APAC? Connect with our regional experts to start your journey toward digital-first growth and resilience.