Digital transformation is reshaping industries across Europe, the Middle East, Africa (EMEA), and Asia-Pacific (APAC). Yet, organizations in these regions face unique challenges: complex regulatory environments, diverse consumer behaviors, and the need for rapid innovation at scale. At Publicis Sapient, we recognize that a one-size-fits-all approach simply doesn’t work. That’s why our partner ecosystem is designed to address the specific needs of EMEA and APAC clients—combining global capabilities with deep local expertise to deliver meaningful, measurable results.
Our approach to digital business transformation is rooted in collaboration. We bring together leading technology providers, innovative fintechs, and best-of-breed cloud vendors to create solutions that are not only cutting-edge but also regionally relevant. Whether it’s navigating data sovereignty laws in Europe, scaling digital banking in the Middle East, or enabling hyper-personalized retail experiences in Asia-Pacific, our partnerships are the engine behind our clients’ success.
David Murphy, Managing Partner for Financial Services in EMEA & APAC, puts it succinctly: “Our partners are an essential element of our transformation offering, enabling us to provide clients with comprehensive solutions, targeted to their specific needs.”
In EMEA and APAC, financial institutions are under pressure to innovate while maintaining compliance with local regulations. Publicis Sapient’s partnerships with cloud-native core banking platforms and fintechs have enabled banks to rapidly launch new products, streamline operations, and deliver seamless digital experiences. For example, leveraging Microsoft Azure, we helped launch the world’s first fully digital trade finance bank, taking it from concept to live in a matter of months—a testament to the power of agile, cloud-based transformation.
Consumer expectations in APAC are evolving at breakneck speed. Through our collaboration with Google Cloud, we enabled a leading Asian quick-service restaurant (QSR) to harness advanced marketing technology, resulting in increased sales and deeper customer engagement. By integrating data from multiple sources and applying machine learning, the QSR was able to personalize offers and optimize campaigns for diverse local markets.
In Europe, a global retailer partnered with Publicis Sapient and Adobe to unify shopper data and deliver personalized, omnichannel experiences. The result: a scalable customer data platform that not only improved conversion rates but also ensured compliance with stringent European data privacy regulations. Our expertise in Adobe Experience Cloud and our status as a multi-time Partner of the Year enabled us to deliver rapid value realization for the client.
Our ecosystem includes a diverse array of partners, each bringing specialized capabilities to address regional priorities:
David Murphy and our regional teams understand that transformation is not just about technology—it’s about people, process, and culture. By working closely with local partners and clients, we ensure that every solution is tailored to the unique market dynamics and regulatory landscapes of EMEA and APAC. Our SPEED methodology—Strategy, Product, Experience, Engineering, and Data & AI—guides every engagement, ensuring that innovation is both sustainable and scalable.
Our commitment to partnership-driven transformation means we’re always at the forefront of what’s next—helping clients in EMEA and APAC not just adapt, but lead in the digital era.
Ready to accelerate your digital journey? Connect with our regional experts to discover how Publicis Sapient’s partner ecosystem can help you achieve your transformation goals—locally and globally.