SPEED Capabilities in Action: Industry-Specific Case Studies

Digital transformation is not a one-size-fits-all journey. At Publicis Sapient, we recognize that every industry faces unique challenges and opportunities as they adapt to a rapidly evolving digital landscape. Our SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—form the backbone of our approach, enabling organizations to unlock value at pace and scale. But what does this look like in practice? Here, we explore how SPEED comes to life across key industries, showcasing real-world case studies and the tangible outcomes achieved.

Financial Services: Modernizing for Agility and Customer Trust

Financial institutions are under constant pressure to modernize legacy systems, meet regulatory demands, and deliver seamless digital experiences. Publicis Sapient’s work with leading financial organizations demonstrates how SPEED capabilities drive transformation:

Strategy: We help clients identify priority value pools, such as digital banking, fraud prevention, and personalized financial advice. By testing hypotheses and aligning transformation goals with business purpose, we ensure every initiative is grounded in measurable value.
Product: Our teams introduce agile product management, shifting from traditional project constraints to a focus on speed, quality, and value. This enables rapid iteration and continuous delivery of new digital services, such as mobile banking apps and AI-powered financial tools.
Experience: We design customer journeys that bridge the gap between digital convenience and human trust. For example, conversational AI interfaces simplify complex processes like mortgage applications, while personalized dashboards empower customers to make informed decisions.
Engineering: By modernizing core platforms and integrating cloud solutions, we enable financial institutions to scale securely and respond quickly to market changes. Our engineering teams implement robust APIs and microservices, ensuring resilience and compliance.
Data & AI: Leveraging advanced analytics and AI, we help clients detect fraud, personalize offerings, and optimize operations. Data-driven insights inform every stage of the transformation, from strategy to execution.

Outcome: Our work with major banks has resulted in faster time-to-market for new products, improved customer satisfaction, and enhanced regulatory compliance. For example, a leading UK financial institution partnered with us to overhaul its digital platforms, resulting in increased digital adoption and a significant uplift in customer engagement.

Retail: Personalization and Omnichannel Excellence

Retailers face the dual challenge of meeting rising customer expectations and navigating complex supply chains. SPEED capabilities enable retailers to deliver personalized, seamless experiences across every channel:

Strategy: We identify high-impact opportunities, such as conversational commerce and dynamic supply chain optimization, aligning digital initiatives with evolving consumer behaviors.
Product: Our product teams rapidly develop and launch new features, from AI-driven recommendation engines to automated storefront creation, ensuring retailers stay ahead of trends.
Experience: We design intuitive, dataful experiences that anticipate customer needs. For instance, AI-powered search and personalization tools help shoppers discover products effortlessly, driving higher conversion rates.
Engineering: By implementing scalable cloud architectures and integrating omnichannel platforms, we ensure consistent, high-quality experiences across web, mobile, and in-store touchpoints.
Data & AI: Advanced analytics and machine learning enable real-time inventory management, targeted marketing, and hyper-personalized customer journeys.

Outcome: Retail clients have seen increased conversion rates, improved operational efficiency, and stronger customer loyalty. In one case, the rollout of AI-powered search for a global hospitality brand’s vacation rental platform doubled property saves and set new records for search-driven visits.

Healthcare: Data-Driven Care and Operational Efficiency

Healthcare organizations are embracing digital transformation to improve patient outcomes and streamline operations. SPEED capabilities are instrumental in this sector:

Strategy: We work with healthcare providers to identify opportunities for value creation, such as automating clinical documentation and enhancing patient engagement.
Product: Agile product development accelerates the launch of digital health tools, from telemedicine platforms to patient journey apps.
Experience: Human-centered design ensures that digital solutions are accessible, ethical, and tailored to diverse patient needs. Conversational interfaces and AI-driven triage tools simplify complex healthcare processes.
Engineering: Modernizing legacy systems and integrating secure cloud platforms enable healthcare organizations to scale services and maintain compliance with data privacy regulations.
Data & AI: We harness unstructured data from multiple sources, converting it into actionable insights for clinicians and administrators. AI-powered analytics support early diagnosis, personalized treatment, and operational optimization.

Outcome: Our healthcare clients have achieved faster delivery of digital services, reduced administrative burdens, and improved patient satisfaction. For example, automated clinical documentation solutions have freed up valuable time for healthcare workers, allowing them to focus more on patient care.

Travel & Hospitality: Seamless Journeys and Intelligent Personalization

The travel and hospitality industry thrives on delivering memorable, frictionless experiences. SPEED capabilities help organizations in this sector adapt to shifting traveler expectations and operational complexities:

Strategy: We identify growth opportunities, such as conversational travel planning tools and demand trend analysis, to inform digital roadmaps.
Product: Our teams develop and iterate on digital booking platforms, loyalty programs, and personalized travel assistants, ensuring rapid response to market shifts.
Experience: We design emotionally resonant, intuitive interfaces that inspire discovery and delight. For example, natural language search allows travelers to describe their ideal getaway and receive tailored recommendations.
Engineering: Scalable, resilient platforms support high-traffic periods and integrate seamlessly with partner ecosystems, from airlines to local experiences.
Data & AI: Predictive analytics and AI-driven merchandising optimize pricing, inventory, and customer engagement across channels.

Outcome: Clients in travel and hospitality have seen accelerated product innovation cycles, increased engagement, and higher customer satisfaction. Our work with a leading vacation rental platform, for instance, resulted in record-high search-driven visits and a doubling of property saves.

Why SPEED Matters Across Industries

While each industry faces its own set of challenges, the integration of Strategy, Product, Experience, Engineering, and Data & AI is the common thread that drives successful digital transformation. By breaking down silos and fostering cross-functional collaboration, Publicis Sapient helps organizations move from ideation to implementation—delivering measurable business value, operational excellence, and customer-centric innovation.

Ready to see how SPEED can transform your industry? Connect with Publicis Sapient’s experts to start your journey.