In today’s rapidly evolving digital landscape, organizations in EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) face a unique set of challenges and opportunities. From diverse regulatory environments to fast-changing consumer behaviors and technology adoption patterns, these regions demand a nuanced, data-driven approach to digital transformation. Publicis Sapient’s integrated research capabilities are purpose-built to address these complexities, enabling clients to unlock new sources of value and drive sustainable growth.
At the heart of Publicis Sapient’s approach is the Consumer & Business Intelligence Practice—a global team of qualitative and quantitative researchers with deep expertise in both primary and secondary research. This team leverages over 500 person-years of experience to deliver foundational insights, shape customer experiences, and inform business strategies across industries and geographies.
Our research products are designed to support every stage of digital business transformation, from identifying market opportunities to optimizing customer journeys and validating new solutions. By combining ethnographic methods, industry-standard surveys, and advanced analytics, we provide robust, evidence-based perspectives that drive better customer and business outcomes.
The EMEA region is characterized by its regulatory complexity and cultural diversity. Our research methodologies in EMEA are tailored to ensure compliance with stringent data privacy laws such as GDPR, while also capturing the nuances of local markets. Survey-led research, for example, is conducted with full transparency and opt-in consent, ensuring that data collection aligns with regional privacy expectations. This approach not only builds trust with consumers but also enables organizations to access rich, actionable insights without compromising on compliance.
A case in point: A leading retailer headquartered in Hong Kong leveraged survey-led research to define and expand its audience across EMEA. By identifying key segments—such as tech enthusiasts and female gamers—and personalizing outreach, the brand achieved a 15% increase in conversions and a 22% reduction in advertising costs year-over-year. Brand awareness and conversion lifts were also significant, demonstrating the power of regionally attuned research in driving measurable business impact.
APAC markets are renowned for their rapid digital adoption and youthful, mobile-first consumer base. Here, our research products focus on capturing real-time behavioral data and emerging trends, enabling clients to stay ahead of shifting preferences. We employ agile, dataful methodologies that blend traditional research with real-time analytics, allowing for rapid hypothesis testing and continuous learning.
For example, in APAC’s highly competitive consumer products sector, our research has helped brands harness first-party data to personalize experiences and optimize product offerings. By integrating data across online and offline touchpoints, organizations can anticipate consumer needs, drive engagement, and accelerate innovation—key differentiators in markets where speed and relevance are paramount.
Both EMEA and APAC present complex regulatory landscapes. In EMEA, GDPR sets a high bar for data privacy, requiring rigorous consent and transparency in all research activities. In APAC, regulations vary widely by country, necessitating a flexible, locally informed approach. Publicis Sapient’s research products are designed to ensure compliance across jurisdictions, enabling clients to innovate with confidence.
Our research products provide deep visibility into technology adoption patterns, helping clients benchmark their digital maturity and identify areas for investment. In EMEA, organizations are modernizing legacy systems and embracing cloud solutions to enhance agility and compliance. In APAC, the focus is on scaling digital platforms and leveraging AI to personalize experiences at scale.
By mapping customer journeys, segmenting audiences, and quantifying the impact of digital touchpoints, we empower organizations to prioritize investments and accelerate transformation. Our integrated approach ensures that technology, data, and experience strategies are aligned to regional realities and business objectives.
Publicis Sapient’s research capabilities are uniquely positioned to drive digital transformation in EMEA and APAC. Our global reach, local expertise, and commitment to dataful, compliant research enable us to deliver actionable insights that translate into real business value. Whether you’re seeking to understand new markets, optimize customer experiences, or navigate regulatory complexity, our research products provide the foundation for informed, impactful transformation.
Ready to unlock the next wave of growth in EMEA or APAC? Connect with our experts to learn how our research products can power your digital transformation journey.