In the rapidly evolving world of retail media networks, the ability to understand audiences, optimize campaign effectiveness, and navigate complex privacy regulations is more critical than ever. As retail media becomes a cornerstone of digital marketing strategies for both retailers and consumer packaged goods (CPG) brands, the need for robust, actionable insights has never been greater. Publicis Sapient’s survey-led research products are uniquely positioned to empower retail media networks to meet these challenges head-on, driving both marketing ROI and regulatory compliance in a changing landscape.
Survey-led research is a powerful tool for brands and retailers seeking to make meaningful connections with their audiences and gain a competitive edge. In an environment where digital touchpoints multiply and consumer behaviors shift rapidly, survey-led research provides a direct line to understanding the motivations, preferences, and needs of real people. By leveraging industry-leading panels and advanced methodologies, Publicis Sapient enables retail media networks to:
Publicis Sapient’s approach to survey-led research combines quantitative and qualitative methods, ensuring representative samples and robust, evidence-based insights. Respondents are sourced through trusted panels, and their participation is fully opt-in, maintaining privacy and anonymity throughout the process. Unique identifiers allow for the synchronization of survey responses with browsing behavior, enabling accurate measurement of campaign exposure—without ever compromising personally identifiable information (PII).
Effective audience segmentation is at the heart of successful retail media strategies. Publicis Sapient’s research products empower clients to move beyond basic demographics, uncovering nuanced segments based on behaviors, interests, and motivations. For example, a leading global retailer leveraged survey-led research to identify two high-potential segments—tech enthusiasts and female gamers. By tailoring content and campaigns to these segments, the retailer achieved a 15% increase in conversions and a 22% reduction in advertising costs year-over-year. Brand study measurements further revealed a 10% lift in aided awareness and a 17% increase in conversion across key markets.
This level of granularity enables retail media networks to:
In a crowded digital landscape, the ability to measure and optimize campaign effectiveness is essential. Publicis Sapient’s survey-led research products provide retail media networks with the tools to:
By integrating real-time data and analytics, retail clients can move from point-in-time insights to ongoing, dataful feedback loops. This enables rapid experimentation, agile optimization, and a continuous focus on maximizing marketing ROI.
As privacy regulations such as the EU’s General Data Protection Regulation (GDPR) reshape the digital landscape, retail media networks must prioritize transparency and compliance. Publicis Sapient’s survey-led research is designed with privacy at its core:
This approach not only ensures compliance but also builds trust with consumers—an essential ingredient for long-term brand loyalty and sustainable growth.
Publicis Sapient’s expertise in survey-led research is backed by decades of experience in digital business transformation. Our Consumer & Business Intelligence Practice brings together qualitative and quantitative researchers, strategists, and technologists to deliver end-to-end solutions for retail and CPG clients. From foundational audience insights to advanced campaign measurement and privacy-first data strategies, we help retail media networks:
As a recognized leader in digital business transformation, Publicis Sapient combines deep industry knowledge with cutting-edge research capabilities. Our integrated SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI—ensures that every engagement delivers measurable business outcomes. Retailers and CPG brands trust us to help them:
In a world where audience understanding, campaign effectiveness, and data privacy are mission-critical, Publicis Sapient’s survey-led research products offer a proven path to success. Discover how we can help your retail media network thrive in the digital age—delivering actionable insights, measurable ROI, and lasting competitive advantage.
Contact us to start your transformation journey today.