PUBLISHED DATE: 2023-07-24 23:07:12
Digital Firsts | Making Businesses Relevant | Publicis Sapient
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Partnering for Relevance
We’ve stayed relevant for 30 years by prioritizing relevance for our clients: building experiences that improve the lives of their customers, harnessing the power of data to connect and evolve the business, and instilling a collaborative, risk-friendly culture. As a digital-first business, we’re grateful for the opportunities to partner with our clients to launch these ever-relevant digital firsts.
We’ve stayed relevant for 30 years by prioritizing relevance for our clients: building experiences that improve the lives of their customers, harnessing the power of data to connect and evolve the business, and instilling a collaborative, risk-friendly culture. As a digital-first business, we’re grateful for the opportunities to partner with our clients to launch these ever-relevant digital firsts.
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- AGTB
- Unilever
- Uniper
- LA Metro
- Target
- Loblaw
- Audi
- Lufthansa
- Dunkin
The first fully digital trade finance bank – in mere months
AGTB’s responsive technology architecture is adaptive by nature. And the agile approach we instilled in their culture means improvements are released quickly to meet ever-evolving customer and business needs.
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The first smile-activated vending machine
Great experiences use and gather data. With data as part of the design process, businesses can feed their algorithms for constant learning and iteration, building a better product over time.
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Evolving a Power Plant’s Business Model
Uniper’s Enerlytics platform not only unifies data — it also monetizes it. The platform democratizes data across the power plant’s entire organization to easily view and improve asset performance.
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The first North American public mobility platform
The TAPforce platform unites transport options across mass transit, bike- and ride-sharing, EV charge points and more, built with the scalability to constantly add new rider features.
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The first Amazon-free e-commerce platform for Target
We helped Target create an independent platform for omnichannel commerce, affording them greater ownership of the customer journey to exceed changing customer expectations, from search to fulfillment.
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The first Canadian click-and-collect grocer and pharmacy
Loblaw leads the way in grocery pickup and delivery, thanks to a new e-commerce platform and a renewed approach to innovation, grounded in scalability, trust and “constant beta.”
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The first digital showroom for Audi
Audi brought its 48,000 models to customers everywhere through an entirely digital showroom where customers can configure their dream car while Audi captures data to improve the product and experience over time.
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The first digital boarding pass
Lufthansa was the first airline to enable mobile boarding passes in 2008, and the first to replace boarding passes and passports with facial recognition for a safer, more convenient experience.
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The first digital menu boards
Dunkin Donuts deployed dynamic digital menu boards in 3,000 locations to sync with point-of-sale systems and keep menu content fresh, providing increasingly relevant, geo-specific recommendations.
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Decode the Digital DNA of Leading Businesses
How do our clients and other successful global businesses sustain competitive advantage in the digital age? Our CEO, Nigel Vaz, wrote the book on Digital Business Transformation.
Read the excerpt
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