Digital Firsts in Action: Regional Success Stories from EMEA, APAC, and the Americas

In a world where digital transformation is the key to staying relevant, Publicis Sapient stands at the forefront—delivering measurable impact for clients by combining global scale with deep local expertise. Our digital-first approach is not a one-size-fits-all solution; it’s a tailored strategy that addresses the unique challenges and opportunities of each region. Here, we showcase how our work across EMEA, APAC, and the Americas is driving transformation, setting new standards, and creating lasting value for businesses and their customers.

The UK is a dynamic market where innovation and customer expectations move at breakneck speed. From our London hub, Publicis Sapient has partnered with leading organizations across retail banking, automotive, consumer brands, and energy. Our work with three of the four top retail banks in the UK exemplifies our ability to deliver both operational efficiency and outstanding customer engagement. For example, we helped Nationwide Building Society save £4 million while enhancing customer experience through the innovative Speed Layer solution.

Our commitment to social impact is also evident in projects like the ‘Sending Machine’—a contactless donation device ensuring food banks receive exactly what they need, when they need it. Recognition for Excellence in Customer Experience with British Gas and Best Website with Ninety One further highlights our ability to blend operational excellence with customer-centric innovation.

In the DACH region—Germany, Austria, and Switzerland—navigating complex regulatory environments is a daily reality. Our teams in Berlin, Cologne, Dusseldorf, Frankfurt, Munich, and Zurich are deeply embedded in the local business landscape, helping clients adapt to shifting market expectations and compliance requirements. A standout success is our partnership with European DataWarehouse, which became one of the first Securitisation Repositories under ESMA regulations. This achievement underscores our expertise in financial services and compliance-driven innovation.

By leveraging partnerships with technology leaders, we deliver solutions in cloud infrastructure, data management, and AI—ensuring clients in the DACH region are equipped to lead in their industries. Our approach blends global best practices with local market insight, enabling clients to thrive amid regulatory change and digital disruption.

Asia-Pacific is a region defined by rapid growth, diversity, and innovation. With a robust presence across Australia, China, India, Indonesia, Japan, Singapore, and Thailand, Publicis Sapient delivers tailored solutions to a wide array of clients. Our APAC teams are known for their people-first approach, leveraging AI, cloud, and data-driven solutions to unlock new opportunities.

In India, our engineering and technology teams are at the forefront of developing agile, market-facing applications that address local customer needs while maintaining global standards. Our work with a leading global consumer products firm exemplifies this: by launching a digital-first model of working, we helped the company create lean, agile teams and transform its MarTech infrastructure. The result? A 300% increase in website launch capability, 200% faster time-to-market for innovation, and a 50% boost in development efficiency. This agile transformation has enabled the client to scale engineering innovation and enhance consumer relationships across 75 countries.

Across the United States, Canada, and Latin America, Publicis Sapient is a trusted partner for organizations seeking to modernize and grow. Our teams in New York, Boston, San Francisco, Toronto, and São Paulo combine deep industry knowledge with technical expertise to deliver measurable impact. A recent highlight is the launch of the Media Network Accelerator in partnership with Google Cloud. This AI-powered solution empowers enterprises to build and scale media networks, monetize first-party data, and drive new revenue streams—transforming how businesses in retail, travel, hospitality, and financial services engage with audiences and advertisers.

Our partnerships with technology leaders further strengthen our ability to deliver innovative solutions across industries—from composable commerce and data management to generative AI and cloud infrastructure. In the Americas, we help clients not only keep pace with change but set new standards for customer experience and business performance.

What sets Publicis Sapient apart is our ability to combine global scale with local relevance. Our SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—are tailored to the unique challenges and opportunities of each region. A culture of openness, collaboration, and continuous learning ensures that our solutions are both innovative and grounded in local market realities.

Whether modernizing a UK bank’s customer journey, supporting a DACH financial institution through regulatory change, scaling agile engineering in APAC, or launching AI-powered media networks in the Americas, Publicis Sapient is committed to driving meaningful impact—region by region, client by client.

With a global footprint and deep local roots, Publicis Sapient is ready to help organizations unlock their next chapter of digital transformation. Connect with our regional experts and discover how we can help your business thrive in the pursuit of next.

Relevant Links

• Digital Firsts | Making Businesses Relevant
• Digital Firsts | Making Businesses Relevant
• Below the Glass: The Hidden Engines of Customer Experience Transformation
• Transformación Digital en América Latina: Claves para la Relevancia en el Sector de Productos de Consumo y Retail (LATAM)
• La transformation digitale en Europe : Un impératif pour la compétitivité et la pertinence (Europe)