For banks, insurers, and investment firms, digital transformation is not just a technology upgrade—it’s a strategic imperative. Yet, the journey doesn’t end at go-live. In fact, the most significant risk to transformation value often emerges after initial implementation, when operational complexity, regulatory scrutiny, and evolving customer expectations converge. Research shows that up to 95% of digital transformation initiatives fail to achieve their full objectives, with the steepest decline in value occurring during the maintenance and operations phase. This post-implementation value erosion is driven by factors such as loss of critical knowledge, siloed teams, and insufficient monitoring—threatening to erode hard-won gains and ROI.
Publicis Sapient’s Application and Infrastructure Management Services (AIMS) are designed to address the unique post-implementation challenges faced by financial institutions. AIMS is not just about keeping systems running—it’s about ensuring that digital transformation investments continue to deliver value, adapt to new demands, and fuel continuous innovation. Here’s how AIMS sustains and amplifies value for banks, insurers, and investment firms:
AIMS embeds support engineers and sustainment experts during the transformation phase, ensuring they gain a deep, hands-on understanding of the digital platform. By maintaining continuity with the original transformation team post-launch, AIMS prevents the costly loss of tacit knowledge and enables:
Best Practice: Involve sustainment experts early in the transformation journey and use structured documentation, shadowing, and ongoing collaboration to capture critical knowledge.
Financial services organizations cannot afford downtime or security lapses. AIMS leverages advanced monitoring tools, such as the Sustain Engineering Platform (StEP), layered on top of IT service management systems. This provides:
Case in Point: A leading wealth management firm modernized its advisor platform with AIMS, achieving 80% faster search response for 20,000+ advisors, 90% adoption of secure, search-based navigation, and enhanced compliance and data governance.
AIMS teams regularly track service level agreements (SLAs), key performance indicators (KPIs), and business processes. This enables:
Case in Point: A multinational insurance company adopted a cloud-based content management system with AIMS support, resulting in a 105% increase in session duration, 35% faster page loads, and a 48% decrease in bounce rate—all while maintaining compliance and performance.
With AIMS, financial institutions can ensure that digital platforms—whether powering online banking, insurance claims, or investment portals—are always available, performant, and secure. This is critical for delivering the frictionless, reliable experiences that today’s customers expect and regulators demand.
Case in Point: A leading investment firm leveraged AIMS to deploy a scalable, cloud-based architecture, enabling personalized content, actionable insights, and the ability to expand to new markets with confidence.
Financial institutions that partner with Publicis Sapient for AIMS realize tangible, sector-specific benefits:
With over 30 years of digital engineering expertise and a proven track record in financial services, Publicis Sapient is uniquely positioned to help banks, insurers, and wealth management firms sustain and grow the value of their digital investments. Our holistic approach—combining strategy, engineering, data, and AI—ensures your platforms remain robust, secure, and ready to meet tomorrow’s regulatory and market demands.
Maximizing the value of your digital transformation requires more than a successful launch—it demands a commitment to ongoing excellence. Publicis Sapient’s Application and Infrastructure Management Services are your assurance that the momentum, knowledge, and value created during transformation are not only preserved but continuously enhanced.
Ready to sustain and grow the value of your digital transformation? Connect with Publicis Sapient to discover how AIMS can help you maintain digital momentum, maximize ROI, and deliver lasting impact in financial services.