Industry Spotlight: Sustaining Digital Transformation Value in Financial Services

Navigating the Post-Implementation Challenge

For banks, insurers, and wealth management firms, digital transformation is more than a technology upgrade—it’s a strategic imperative. Yet, the journey doesn’t end at go-live. In fact, the most significant risk to transformation value often emerges after initial implementation, when operational complexity, regulatory scrutiny, and evolving customer expectations converge. Studies show that the steepest drop in digital transformation ROI occurs during the maintenance and operations phase, as knowledge gaps, siloed teams, and insufficient monitoring threaten to erode hard-won gains.

Publicis Sapient’s Application and Infrastructure Management Services (AIMS) are purpose-built to address these post-implementation challenges, ensuring that financial institutions not only sustain but amplify the value of their digital investments.

The Unique Demands of Financial Services

Financial services organizations operate in one of the most regulated, security-conscious, and innovation-driven environments. The stakes are high:

AIMS is designed to help financial institutions meet these demands, bridging the gap between transformation and ongoing excellence.

How AIMS Sustains Value in Financial Services

1. Regulatory Compliance and Data Security

AIMS integrates robust security controls and compliance frameworks directly into operational workflows. By leveraging cloud-native security, Zero Trust principles, and advanced data encryption, AIMS ensures that sensitive financial data is protected at every stage—at rest, in transit, and in use. Automated monitoring and reporting tools provide real-time visibility into compliance status, enabling institutions to respond swiftly to regulatory changes and audits.

Case in Point:
A leading wealth management firm partnered with Publicis Sapient to modernize its advisor platform. By migrating to a secure cloud environment and implementing granular access controls, the firm achieved:

2. Knowledge Retention and Seamless Handover

Financial platforms are complex, and the loss of institutional knowledge during handover from transformation teams to IT support can be costly. AIMS embeds support engineers during the transformation phase, ensuring deep understanding of business logic, regulatory nuances, and technical architecture. This continuity prevents knowledge loss, accelerates issue resolution, and maintains system integrity.

Best Practice:

3. Proactive Monitoring and Continuous Improvement

AIMS leverages advanced monitoring platforms—such as the Sustain Engineering Platform (StEP)—to provide a unified, real-time view across the IT estate. Automated bots and self-healing mechanisms detect and resolve issues before they impact users or compliance. Regular tracking of service level agreements (SLAs), key performance indicators (KPIs), and business processes enables continuous optimization.

Case in Point:
A multinational insurance company adopted a cloud-based content management system with AIMS support, resulting in:

4. Enabling Rapid Innovation and Operational Agility

AIMS bridges the gap between development and operations, creating a virtuous feedback loop. Real usage data, business KPIs, and user requests flow back to product teams, enabling data-driven prioritization and rapid iteration. This approach empowers financial institutions to:

Case in Point:
A leading investment firm leveraged AIMS to deploy a scalable, cloud-based architecture, enabling:

Measurable Outcomes: Real-World Impact

Financial institutions that partner with Publicis Sapient for AIMS realize tangible, sector-specific benefits:

Sector-Specific Best Practices

Why Publicis Sapient?

With over 30 years of digital engineering expertise and a proven track record in financial services, Publicis Sapient is uniquely positioned to help banks, insurers, and wealth management firms sustain and grow the value of their digital investments. Our holistic approach—combining strategy, engineering, data, and AI—ensures your platforms remain robust, secure, and ready to meet tomorrow’s regulatory and market demands.

Take the Next Step

Maximizing the value of your digital transformation requires more than a successful launch—it demands a commitment to ongoing excellence. Publicis Sapient’s Application and Infrastructure Management Services are your assurance that the momentum, knowledge, and value created during transformation are not only preserved but continuously enhanced.

Ready to sustain and grow the value of your digital transformation? Connect with Publicis Sapient to discover how AIMS can help you maintain digital momentum, maximize ROI, and deliver lasting impact in financial services.