Real-time data is the key to understanding your customers and anticipating where their journey will take them. However, the landscape of consumer data is changing rapidly. With new privacy legislation and the decreased availability of third-party tracking, traditional means of gathering data to inform your decisions are becoming less effective and reliable.
A Consumer Data Platform (CDP) addresses this challenge by connecting a company’s own first-party data with second- and third-party data in real time, creating actionable insights that deliver more value for your customers and clearer strategies for you.
With the integrated customer-data solutions of Publicis Sapient and Adobe, you no longer have to guess the next step on the customer’s journey—you’ll be there to meet them.
With the integrated customer-data solutions of Publicis Sapient and Adobe, you can anticipate and meet your customers at every step of their journey.
Adobe Audience Manager (AAM) | Adobe Target (AT) | Adobe Campaign Standard (ACS)
The use cases for Adobe Experience Platform are abundant across industries, functions, and the end-to-end customer journey.
A CDP can assist with media activities including search engine optimization, targeted media, behavioral marketing, lead generation, and brand management.
CDPs enable all aspects of the digital experience—from personalization to user experience to product selection and fulfillment.
Assemble up-to-date profiles to provide insights about valuable customers, enhance loyalty programs, and provide excellent service.
Our team of data engineers, data scientists, and marketing experts from across Publicis Groupe work closely with your marketing, business, and IT teams to design, implement, and sustain your CDP solution. Our services include:
Big data is the lifeblood of effective business decisions. We help clients collect, cleanse, store, and aggregate first-, second-, and third-party customer data from ad impressions, e-commerce, digital interactions, transactions, social, and even from the Internet of Things.
Customer identity is the key to targeted, impactful marketing, but customers must trust that their data is secure and protected. We stitch together customer data both deterministically and probabilistically for different use cases, giving marketers what they need while building trust among customers.
Data straddles various applications and systems within a business, making it difficult to have a single version of the truth. Through master data management, we help companies maintain customer, product, location, and other data to enable a single cohesive view.
Every organization must become a technology organization to survive, and that involves adopting emerging technologies including artificial intelligence (AI) and machine learning (ML). Our platform capabilities allow clients to build, test, and deploy AI/ML models at scale and feed the outcomes to other tools and APIs.
Integrating channels—web, mobile, e-commerce ads, store, customer experience, and marketing—and layering in the outputs from the AI/ML engine can improve segmentation and personalization to drive better campaigns and customer activation.
Publicis Sapient is a globally managed Platinum Adobe Solution Partner with multiple Adobe Specializations and a deep talent pool of Adobe Experience Platform certified resources. We have a strong history of implementing Customer Data Platform solutions and have been innovating with Adobe prior to and since the general availability release of Adobe Experience Platform in 2019. Industry analysts have independently recognized Publicis Sapient as a global leader in Adobe Implementation Services and a good fit for companies with data-driven engagement models and strong brand differentiation.
We’re the right choice to help you get from now to next while maximizing your Adobe investments, transforming your data into a strategic asset, and ultimately driving more relevant real-time customer engagement across all of your digital products and channels. Adobe has named us their Partner of the Year seven times—a feat no other Adobe partner has achieved.
Discover how to fully harness your data sources and create real-time customer profiles with Publicis Sapient and Adobe.
Contact us for a review of how our capabilities and Adobe Experience Platform solutions can empower your decision-making and delight your customers.
For more information about Publicis Sapient + Adobe and how we can help, visit publicissapient.com/partnerships/adobe.
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain a competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.
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