As organizations strive to deliver personalization at scale, the pressure on content operations has never been greater. The demand for high-velocity, relevant, and compliant content across channels is outpacing the capabilities of traditional, manual processes. Disconnected workflows, duplicative technologies, and fragmented data not only slow down time-to-market but also inflate costs and introduce compliance risks—especially in highly regulated industries. The solution? A transformative approach to the content supply chain, powered by AI and GenAI, and enabled by the partnership between Publicis Sapient and Adobe.
Many organizations today face a content crisis. As personalization efforts expand across business units, geographies, and channels, content development, production, and management processes become increasingly fragmented. Manual activities, email-based approvals, and lack of asset visibility lead to inefficiency, asset wastage, and missed opportunities for reuse. The result is longer timelines, higher costs, and an inability to meet the growing demand for personalized content at scale.
Publicis Sapient and Adobe have reimagined the content supply chain by integrating AI and GenAI capabilities across the entire content lifecycle—from planning and production to activation and measurement. This approach connects data, content, and activation, all supported by an agile operating model, to deliver an intelligent, future-ready content supply chain.
Centralized Digital Asset Management (DAM) ensures that teams always access the latest, approved materials, reducing the risk of outdated or unauthorized content. Automated workflows, powered by Adobe Workfront and Workfront Fusion, eliminate manual bottlenecks, enable seamless collaboration, and provide real-time visibility into project status and compliance. The result is maximized asset reuse, reduced storage and production costs, and faster campaign launches.
Organizations that have embraced the AI-enabled content supply chain with Publicis Sapient and Adobe are realizing measurable benefits:
In highly regulated industries, the stakes for content compliance and operational efficiency are especially high. A leading global investment management firm, facing redundant project management tools and fragmented content review processes, partnered with Publicis Sapient to centralize workflows within Adobe Workfront. The result: seamless collaboration across teams and geographies, real-time reporting, and end-to-end process automation—dramatically increasing efficiency and reducing redundancies. Another top global asset manager migrated over 36,000 projects and 2,000 users to a unified platform, achieving significant cost savings and a dramatic boost in content velocity, all while ensuring compliance with industry regulations.
Publicis Sapient is a globally managed, Platinum Adobe Solution Partner with over a decade of experience and a deep pool of Adobe-certified professionals. Our teams bring unmatched expertise in digital business transformation, data, and content operations, helping clients maximize the value of their Adobe investments. Together, we deliver proven methodologies, accelerators, and industry-specific solutions that drive measurable business outcomes—whether your goal is to scale personalization, improve compliance, or achieve operational excellence.
As the demand for personalized, compliant, and efficient content continues to grow, the need for an intelligent, AI-enabled content supply chain is clear. With Publicis Sapient and Adobe, you can move from disconnected, manual processes to a unified, automated, and future-ready content operation—delivering faster time-to-market, cost savings, and the ability to personalize at scale, all while maintaining the highest standards of compliance and governance.
Contact us to learn how Publicis Sapient and Adobe can help you transform your content supply chain and unlock the full potential of AI-enabled personalization and efficiency.