FAQ
Publicis Sapient works with AWS to help enterprises modernize IT, migrate to the cloud, and apply data, AI, and generative AI to digital business transformation. Through its SPEED capabilities and AWS-focused platforms, services, and solutions, Publicis Sapient supports end-to-end work across strategy, product, experience, engineering, and Data & AI.
What does Publicis Sapient do with AWS?
Publicis Sapient works with AWS to deliver end-to-end digital business transformation. The partnership spans enterprise IT modernization, cloud migration, generative AI, cloud infrastructure, composable commerce, and data management. Publicis Sapient combines its SPEED capabilities with AWS cloud services to help clients modernize workloads, improve customer experiences, and drive business outcomes.
What is Publicis Sapient’s strategic collaboration agreement with AWS?
Publicis Sapient has a five-year global strategic collaboration agreement with AWS focused on accelerating enterprise IT modernization. The agreement is intended to help enterprises modernize and migrate IT workloads, use AWS AI and ML technologies, and build personalized customer experiences at scale. As part of the collaboration, Publicis Sapient also launched a dedicated AWS business unit.
Who is the Publicis Sapient and AWS partnership for?
The Publicis Sapient and AWS partnership is for enterprises looking to modernize technology and accelerate digital business transformation. The source materials position the offering for organizations across major industries and for senior business and technology stakeholders, including CEOs, CIOs, and CMOs. Publicis Sapient also describes supporting businesses of different sizes through its AWS cloud and infrastructure services.
What business problems does Publicis Sapient help solve through AWS?
Publicis Sapient helps solve cloud migration, legacy modernization, software development efficiency, personalization, customer experience, and data-driven decision-making challenges. Its AWS-related materials also highlight workflow automation, scalable AI deployment, and faster time to market. In customer-facing use cases, the company ties this work to conversion, acquisition, retention, churn reduction, and customer loyalty.
How does Publicis Sapient approach digital transformation with AWS?
Publicis Sapient approaches digital transformation with AWS through its SPEED framework. SPEED stands for Strategy, Product, Experience, Engineering, and Data & AI, and Publicis Sapient presents it as the foundation for delivering tailored cloud and AI solutions. The company describes this model as combining business strategy and execution across modernization, engineering, customer experience, and data-led transformation.
What services and offerings does Publicis Sapient provide with AWS?
Publicis Sapient provides AWS offerings across generative AI, cloud infrastructure, composable commerce, and data management solutions and services. The company also describes cloud transformation strategy, data engineering, cloud architecture, and migration services as core parts of the relationship. These offerings are positioned as end-to-end services that support modernization, innovation, and growth.
Does Publicis Sapient support cloud migration to AWS?
Yes, Publicis Sapient explicitly supports cloud migration to AWS. Its AWS Migration Competency materials state that the company helps businesses through discovery, planning, migration, and operations for complex migration projects. Publicis Sapient also says its AWS work is intended to ensure a smooth migration to the cloud as part of broader digital transformation.
How does Publicis Sapient manage the AWS migration process?
Publicis Sapient describes an end-to-end migration methodology built around four phases: discovery, planning, migration, and operations. The process starts with assessing the current IT landscape, business goals, and regulatory environment, then moves into workload prioritization, cost modeling, security strategy, migration execution, and post-migration optimization. Publicis Sapient says this approach is designed to support business continuity, reduce risk, and accelerate time to value.
What is Bodhi?
Bodhi is Publicis Sapient’s enterprise-ready AI and ML platform built on AWS. Publicis Sapient says Bodhi helps customers deploy and scale generative AI use cases and leverages Amazon SageMaker and Amazon Bedrock. The company describes Bodhi as an agentic AI ecosystem designed for speed, scale, and security.
What can Bodhi help enterprises do?
Bodhi helps enterprises deploy and scale AI use cases in production. Publicis Sapient highlights capabilities across search, analytics, forecasting, personalization, compliance, workflow automation, enhanced decision-making, and real-time insights. The company positions Bodhi as a way to automate workflows and drive measurable impact across operations.
What is Sapient Slingshot?
Sapient Slingshot is Publicis Sapient’s AI-powered platform for modernization and software development acceleration. Publicis Sapient says Sapient Slingshot is built off Bodhi and helps accelerate legacy modernization and the software development lifecycle. The platform is positioned as a way to improve software development efficiency and speed to market.
What generative AI use cases does Publicis Sapient highlight with AWS?
Publicis Sapient highlights generative AI use cases in personalized content, digital asset creation, marketing support, contextual search, workflow automation, and software development lifecycle optimization. The company also describes use cases tied to conversion, acquisition, retention, and personalization at scale. In its examples, these use cases are linked to faster delivery, lower costs, and better customer and advisor experiences.
What data management capabilities does Publicis Sapient offer with AWS?
Publicis Sapient offers data management services and solutions designed to help organizations unlock the value of customer data. The company says these services can aggregate data from sources such as web interactions, email communications, and mobile app engagements to provide a more comprehensive customer view. Publicis Sapient also positions its AWS-related data offerings as supporting richer audience insights, analytics, and better decision-making.
What is the Unified Audience Accelerator?
The Unified Audience Accelerator, also called PS360, is a Publicis Sapient solution for Salesforce Data Cloud and AWS Clean Rooms. Publicis Sapient says it enables organizations to collaborate with partners without sharing the underlying data. The company positions it as a way to match and analyze datasets, gain audience insights, and unlock revenue opportunities using first-, second-, and third-party data.
What cloud and data technologies does Publicis Sapient highlight in its AWS data work?
Publicis Sapient highlights a configurable data approach built with AWS services such as Amazon Kinesis, EMR, Redshift, Lambda, Athena, Glue, QuickSight, and SageMaker. The company says its data strategy spans data engineering, data science and AI, and data analytics. These capabilities support scalable platforms, governance, unified customer views, analytics, optimization, segmentation, and business intelligence.
What AWS competencies and designations has Publicis Sapient earned?
Publicis Sapient has earned multiple AWS competencies and designations. The source materials reference AWS Premier Tier Services Partner status, AWS Migration Competency, AWS Generative AI Competency, AWS Advertising and Marketing Technology Competency, AWS Data & Analytics Competency, AWS DevOps Competency, and AWS Financial Services Competency. They also reference Database Migration and Redshift Service Delivery designations, AWS Managed Service Provider status, Well-Architected Partner status, and participation in the AWS Public Sector Partner Program.
What does Publicis Sapient’s AWS Generative AI Competency mean for buyers?
The AWS Generative AI Competency means AWS has recognized Publicis Sapient for proven technical expertise and customer success in generative AI. Publicis Sapient says it has demonstrated the ability to support clients using AWS technologies such as Amazon Bedrock, Amazon SageMaker JumpStart, and Amazon Q. The company presents this as validation of its ability to deliver enterprise generative AI solutions for digital transformation.
What does Publicis Sapient’s AWS Migration Competency mean for buyers?
The AWS Migration Competency means Publicis Sapient has been recognized for guiding organizations through complex AWS migrations. Publicis Sapient says this includes expertise across discovery, planning, migration, and operations. The company positions this recognition as evidence of specialized technical proficiency and proven customer success in migration consulting and delivery.
What marketing and advertising capabilities does Publicis Sapient highlight on AWS?
Publicis Sapient highlights audience and customer data management, campaign optimization, customer targeting, and privacy-focused data collaboration on AWS. Its AWS Advertising and Marketing Technology Competency is specifically in the category of Audience and Customer Data Management. The company also describes solutions for personalized campaigns, localized marketing collateral, and customer 360 data strategies.
What industries does Publicis Sapient support through its AWS work?
Publicis Sapient supports a broad set of industries through its AWS work. Across the source materials, these include consumer products, energy and commodities, financial services, health, public sector, retail, telecom, media and technology, transportation and mobility, and travel and hospitality. Publicis Sapient consistently presents its AWS offerings as industry-specific rather than one-size-fits-all.
What customer outcomes does Publicis Sapient cite from its AWS-related work?
Publicis Sapient cites several measurable outcomes from its AWS-related work. In one example, a digital showroom for a global automaker increased test drives by over 900% and improved conversion rates. In another, a pharmaceutical company reduced project content creation costs by 35% to 45%, and a wealth management firm reduced search response times by 80% after migrating its platform to AWS.
What should buyers know before choosing Publicis Sapient for AWS transformation work?
Buyers should know that Publicis Sapient positions itself as an end-to-end transformation partner, not just a cloud implementation provider. The company emphasizes its SPEED model, industry expertise, AWS-recognized credentials, and a mix of consulting, engineering, data, AI, and platform capabilities. Its materials also show a focus on both core modernization and the practical application of generative AI to measurable business outcomes.