Industry Deep Dive: Cloud Transformation in Energy & Commodities with Publicis Sapient and AWS
Navigating a New Era for Energy & Commodities
The energy and commodities sector is undergoing a profound transformation. Global economic volatility, the imperative for decarbonization, and increasingly complex regulatory requirements are reshaping the industry’s landscape. To thrive, organizations must modernize operations, unlock new revenue streams, and deliver superior customer experiences—all while maintaining compliance and operational resilience. Publicis Sapient, in partnership with AWS, is uniquely positioned to help energy and commodities companies accelerate their digital transformation journeys and achieve measurable business outcomes.
The Power of the Publicis Sapient and AWS Partnership
Publicis Sapient’s decade-long partnership with AWS is built on deep industry expertise, technical excellence, and a relentless focus on client value. As an AWS Premier Tier Services Partner, Publicis Sapient brings a comprehensive suite of competencies—including DevOps, Data & Analytics, Migration, and Generative AI—tailored to the unique needs of the energy and commodities sector. Our SPEED framework (Strategy, Product, Experience, Engineering, and Data & AI) ensures that every transformation is aligned to business objectives and delivers rapid, sustainable value.
End-to-End Cloud Transformation Strategies
Our approach spans the full cloud journey:
- Cloud & Transformation Strategy: We help clients define a clear roadmap for modernization, balancing innovation with regulatory and operational requirements. This includes aligning IT and business goals, creating actionable roadmaps, and ensuring a strong foundation for digital business transformation.
- Security & Governance: Robust, cloud-native security and compliance frameworks ensure data protection and regulatory alignment. Our solutions embed security at every layer, from data encryption to network security and zero trust architectures, helping organizations meet stringent industry standards.
- Migration & Application Modernization: Leveraging AWS best practices, we orchestrate seamless migrations of legacy systems, applications, and data to the cloud, minimizing risk and downtime. Our proven accelerators and continuous migration factory approach ensure business continuity and rapid value realization.
- Data Insights & AI/ML: Advanced analytics and AI/ML solutions unlock operational efficiencies, optimize value chains, and enable predictive decision-making. Our proprietary Bodhi platform, built on AWS, empowers real-time insights, forecasting, and compliance automation.
- Customer Experience: We design and implement digital experiences that drive engagement and loyalty across the energy value chain, leveraging unified data and AI-driven personalization.
Security, Compliance, and Operational Resilience
Energy and commodities organizations operate in highly regulated environments where security and compliance are non-negotiable. Publicis Sapient’s cloud solutions are designed with security and governance at their core. We implement:
- Cloud-native security controls and monitoring
- Data privacy and protection frameworks
- Automated compliance reporting and audit trails
- Secure data collaboration tools, such as the Unified Audience Accelerator (PS360), enabling privacy-first data sharing and monetization
These measures ensure that organizations can innovate confidently while meeting regulatory obligations and maintaining operational resilience.
Migration and Application Modernization
Publicis Sapient’s AWS Migration Competency reflects our ability to guide clients through every phase of complex migrations—discovery, planning, migration, and ongoing operations. For energy and commodities organizations, this means:
- Minimized downtime and risk during migration of mission-critical systems
- Optimized cloud spend through right-sizing and automation
- Rapid access to innovation, including AI/ML, analytics, and automation capabilities
- Enhanced security and compliance with industry best practices
Our end-to-end methodology ensures that every migration is aligned to business objectives, delivers rapid value, and sets the foundation for future innovation.
Unlocking New Revenue Streams with AI, ML, and Data Monetization
The cloud is more than an IT upgrade—it’s a platform for business innovation. Publicis Sapient helps energy companies harness AWS’s advanced AI and machine learning services to:
- Automate workflows and decision-making: Our Bodhi platform enables real-time insights, forecasting, and compliance automation.
- Personalize customer experiences: AI-driven segmentation and recommendation engines increase conversion and retention.
- Monetize data assets: Data monetization workshops and secure data clean rooms help organizations turn operational and customer data into new revenue opportunities.
Real-World Impact: Case Studies and Measurable Outcomes
Streamlining Sales and Customer Engagement
A global energy provider partnered with Publicis Sapient to overhaul its digital ecosystem. By integrating Salesforce with AWS and other platforms, the company was able to:
- Streamline sales operations through automation and real-time data integration
- Improve customer engagement with unified data and AI-driven insights
- Deliver measurable ROI, accelerating win rates and operational efficiency
Data-Driven Operations and Compliance
Energy companies face complex regulatory environments and the need for real-time operational insights. Publicis Sapient’s AWS-powered data management solutions provide:
- Unified customer and asset views by aggregating data from diverse sources (including IoT, web, and mobile)
- Advanced analytics for demand forecasting, asset optimization, and risk management
- Secure data collaboration and monetization tools
Accelerating Cloud Migration and Modernization
Our AWS-powered solutions deliver tangible results:
- Improved sales operations: Automation and data integration accelerate deal cycles and increase win rates
- Enhanced customer engagement: Personalization and unified data drive loyalty and satisfaction
- Operational efficiency: AI/ML and analytics optimize asset utilization, reduce costs, and improve compliance
- New revenue streams: Data monetization and advanced analytics unlock untapped business value
Why Publicis Sapient?
- Proven AWS expertise: Premier Tier status, multiple AWS competencies, and a track record of successful cloud transformations
- Deep industry knowledge: Decades of experience in energy and commodities, with a focus on regulatory, operational, and market challenges
- End-to-end partnership: From strategy to implementation and ongoing optimization, we are with you at every step of your cloud journey
- Outcome-driven approach: Every engagement is designed to deliver measurable business value, from cost savings to accelerated innovation
Ready to Transform?
The energy and commodities sector is at a turning point. With Publicis Sapient and AWS, you can modernize with confidence, unlock new growth opportunities, and build a resilient, future-ready business. Connect with our experts to discover how we can help you achieve your boldest digital ambitions.
For more information, visit publicissapient.com/partnerships/aws.