Composable Commerce on AWS: Accelerating Retail Innovation with Publicis Sapient
In today’s fast-evolving retail landscape, the ability to rapidly adapt, personalize, and innovate is no longer a luxury—it’s a necessity. Retailers face mounting pressure to modernize their technology stacks, deliver seamless omnichannel experiences, and respond to ever-changing consumer expectations. Publicis Sapient, in partnership with Amazon Web Services (AWS), is at the forefront of this transformation, empowering retailers to unlock agility, scalability, and growth through composable commerce built on MACH (Microservices, API-first, Cloud-native, Headless) architecture.
The Power of MACH Architecture and AWS for Retail
Composable commerce represents a paradigm shift from monolithic, one-size-fits-all platforms to modular, best-of-breed ecosystems. By leveraging MACH principles, Publicis Sapient enables retailers to select and integrate the optimal solutions for eCommerce, content management, search, merchandising, and media management—each component seamlessly connected via APIs and cloud-native infrastructure on AWS.
- Best-of-Breed Flexibility: Retailers can choose industry-leading solutions for every function, ensuring superior performance and customer experience.
- Reduced Vendor Lock-in: Loosely coupled services allow for independent upgrades or replacements, minimizing risk and maximizing freedom of choice.
- Cost Efficiency: Modular architectures mean you only pay for what you use, optimizing spend and avoiding the bloat of legacy systems.
- Future-Proofing: Easily incorporate emerging technologies and scale as your business grows, staying ahead of market trends.
- Speed to Market: Microservices and automation accelerate development cycles, enabling rapid rollout of new features and experiences.
- Enhanced Customer Experience: Headless commerce empowers retailers to deliver consistent, personalized journeys across every channel—web, mobile, in-store, and beyond.
- Agility and Resilience: Modular development and cloud-native deployment on AWS ensure your commerce ecosystem can adapt quickly to changing demands and disruptions.
Introducing the Composable Commerce Storefront Accelerator
To help retailers realize the benefits of composable commerce faster, Publicis Sapient offers a unique, AWS-optimized Composable Commerce storefront accelerator. Available in the AWS Marketplace, this accelerator is designed specifically for retail, enabling rapid deployment of modern, MACH-based storefronts with:
- Consolidated invoicing and simplified procurement for streamlined operations
- Consumption-based pricing for cost transparency and flexibility
- Pre-integrated, best-of-breed components for eCommerce, CMS, search, and more
- Support for rapid iteration and continuous innovation, so your teams can focus on customer value rather than infrastructure management
This accelerator empowers retailers to shift investments from infrastructure management to innovation, increasing release frequency and reducing time-to-market for new features and campaigns.
Retail Success Stories: Real-World Impact
Publicis Sapient’s expertise in MACH architecture and AWS is trusted by some of the world’s leading retailers. Here are just a few examples of how composable commerce is driving measurable business outcomes:
Global British Retailer: Personalization and Revenue Growth
- Challenge: Needed an e-commerce solution that performs globally, scales easily, and delivers personalized experiences.
- Solution: Advised on and built a flagship e-commerce website using a tailored cloud solution, enabling marketing teams to personalize content by shopper segment and country.
- Impact: £30M revenue boost in one year, higher conversion rates, increased cross-selling, and reduced customer drop-off.
Large Retailer: Shifting from Infrastructure to Innovation
- Challenge: Legacy infrastructure limited agility and innovation.
- Solution: Built a cloud-native, composable e-commerce platform on AWS, integrating best-of-breed components and automating management tasks.
- Impact: $30M lift in holiday sales, 35% faster page performance, 50% decrease in development costs, and 80% reduction in on-premises costs. Release frequency increased 25-fold, with system enhancements delivered in one week instead of five.
Petroleum Refineries Company: Composable Commerce Beyond Retail
- Challenge: Legacy on-premises data platform was difficult to scale and disrupted business operations.
- Solution: Migrated supply chain data to the cloud using a composable approach, integrating best-of-breed components for high performance and agility.
- Impact: 45% faster query results, 200+ data pipelines integrated, and significant improvements in system performance and developer productivity.
Why Publicis Sapient?
With over 30 years of digital innovation and a global team of more than 20,000 professionals, Publicis Sapient is a recognized leader in digital business transformation. Our track record speaks for itself:
- 100+ MACH-based projects delivered worldwide
- Over 39% of North American online retail revenue flows through systems built or supported by Publicis Sapient
- 31 of the top 100 online retailers use commerce platforms designed, built, or supported by Publicis Sapient
- $4 of every $10 in North American online revenue runs through our platforms
Our SPEED capabilities—Strategy and Consulting, Product, Experience, Engineering, and Data—combined with deep industry knowledge and a culture of curiosity, enable us to deliver meaningful, measurable impact for retailers. As an AWS Premier Consulting Partner, we bring the full power of AWS’s secure, scalable, and innovative cloud services to every engagement.
Accelerate Your Retail Transformation
Composable commerce on AWS is more than a technology upgrade—it’s a strategic enabler for retail innovation, agility, and growth. With Publicis Sapient as your partner, you can modernize with confidence, deliver exceptional customer experiences, and stay ahead in a dynamic market.
Ready to accelerate your retail transformation? Connect with our AWS experts to discover how composable commerce can unlock your next wave of growth.