Composable Commerce on AWS: Accelerating Retail Innovation with MACH Architecture
In today’s fast-evolving retail landscape, the ability to adapt quickly to changing consumer expectations and emerging technologies is critical. Retailers are under increasing pressure to modernize their commerce platforms—not just to keep pace, but to lead. Publicis Sapient, in partnership with Amazon Web Services (AWS), is at the forefront of this transformation, empowering retailers to build flexible, future-proof commerce platforms through composable commerce and MACH (Microservices, API-first, Cloud-native, Headless) architecture.
The Power of Composable Commerce and MACH Architecture
Composable commerce represents a paradigm shift from traditional, monolithic commerce platforms to modular, best-of-breed solutions. By leveraging MACH principles, retailers can assemble and integrate independent components—such as eCommerce engines, content management systems, search, merchandising, and media management—into a seamless, unified digital experience.
Key Benefits of MACH-Based Composable Commerce
- Best-of-Breed Flexibility: Retailers can select industry-leading solutions for each function, ensuring every component is optimized for performance and innovation.
- Reduced Vendor Lock-In: The loosely coupled nature of MACH architecture allows organizations to swap or upgrade individual services without being tied to a single vendor, providing greater freedom and negotiating power.
- Cost Efficiency: Modular architectures enable retailers to scale only the components they need, reducing unnecessary expenses and optimizing operational costs.
- Future-Proofing: Microservices and API-first design make it easy to incorporate new technologies, ensuring your commerce platform remains relevant and competitive as the market evolves.
- Speed to Market: Independent development and deployment cycles for each service accelerate the rollout of new features and updates, keeping retailers ahead of consumer trends.
- Interoperability: APIs facilitate seamless communication between services, enabling integration with a wide range of platforms and tools.
- Enhanced Customer Experiences: Headless technologies empower retailers to deliver consistent, personalized experiences across all channels—web, mobile, in-store, and beyond.
- Agility and Scalability: Modular development allows for rapid adaptation to market changes, supporting business growth and innovation.
Publicis Sapient’s Composable Commerce Storefront Accelerator on AWS
To help retailers realize the full potential of composable commerce, Publicis Sapient offers a unique, retail-focused MACH accelerator available in the AWS Marketplace. This storefront accelerator is designed to:
- Accelerate Time to Value: Rapidly deploy a modern, scalable commerce storefront tailored to your brand and customer needs.
- Simplify Procurement: Consolidated invoicing and consumption-based pricing streamline purchasing for procurement teams and customers alike.
- Drive Revenue Growth: By enabling faster innovation and superior customer experiences, retailers can increase conversion rates and sales.
Proven Impact in Retail
Publicis Sapient’s expertise in composable commerce and MACH architecture is unmatched:
- 100+ MACH-based projects delivered globally
- Over 39% of all North American online retail revenue flows through systems built or supported by Publicis Sapient
- 31 of the top 100 online retailers use commerce platforms designed, built, or supported by Publicis Sapient
- $4 of every $10 in North American online revenue runs through platforms designed, built, or supported by Publicis Sapient
Real-World Success: Case Studies
Large Retailer: Shifting from Infrastructure Management to Innovation
A major retailer partnered with Publicis Sapient to upgrade to a modern, cloud-native e-commerce platform using a composable commerce approach. The result? During its debut holiday shopping season, the new platform performed flawlessly, with zero glitches. Developers, freed from infrastructure management, increased release frequency by 25 times and reduced system enhancement turnaround from five weeks to one. The business impact included a $30M lift in holiday sales, 35% faster page performance, 50% decrease in development costs, and 80% lower costs for on-premises components.
British Retailer: Personalization and International Expansion
A leading British retailer needed an e-commerce solution that could scale globally and deliver personalized experiences. Publicis Sapient advised on building a new flagship e-commerce website, leveraging cloud and MACH principles. The tailored solution enabled marketing teams to personalize content by shopper segment and country, and prepared internal teams for ongoing management. The outcome: a £30M revenue boost in one year, higher conversion rates, increased cross-selling, and reduced customer drop-off.
Petroleum Refineries Company: Composable Commerce for Supply Chain Agility
A global energy company needed fast access to supply chain data and a scalable platform. Publicis Sapient migrated supply chain data to the cloud and used a composable commerce approach to integrate best-of-breed components. The result was 45% faster query results, 200+ data pipelines integrated, and a platform that enabled ongoing enhancements and agile ways of working.
Why Choose Publicis Sapient?
With over 30 years of digital innovation and a global team of more than 20,000 professionals, Publicis Sapient is the trusted partner for retailers seeking to modernize and future-proof their commerce platforms. Our SPEED capabilities—Strategy and Consulting, Product, Experience, Engineering, and Data—combined with deep industry knowledge and a culture of curiosity, enable us to deliver meaningful, measurable impact.
As an AWS Premier Consulting Partner, Publicis Sapient brings:
- End-to-end cloud and infrastructure services
- Proven accelerators and tools for rapid deployment
- Robust security, compliance, and governance frameworks
- A relentless focus on business outcomes and customer value
Accelerate Your Retail Transformation
Composable commerce on AWS, powered by MACH architecture and Publicis Sapient’s expertise, is the key to unlocking agility, innovation, and growth in retail. Whether you’re looking to reduce costs, accelerate time to market, or deliver next-generation customer experiences, our solutions and accelerators are designed to help you succeed.
Ready to future-proof your commerce platform? Connect with Publicis Sapient’s AWS experts and discover how composable commerce can transform your retail business.