Industry Deep Dive: Cloud Transformation in Energy & Commodities with Publicis Sapient and AWS
Navigating a New Era for Energy & Commodities
The energy and commodities sector is undergoing a profound transformation. Global economic volatility, the urgent drive toward decarbonization, and increasingly complex regulatory requirements are reshaping the industry’s landscape. To remain competitive, energy organizations must modernize their operations, unlock new revenue streams, and deliver superior customer experiences—all while maintaining compliance and operational resilience. Publicis Sapient, in partnership with AWS, is uniquely positioned to help energy and commodities organizations accelerate their digital transformation journeys and achieve measurable business outcomes.
The Power of the Publicis Sapient and AWS Partnership
Publicis Sapient’s decade-long partnership with AWS is built on deep industry expertise, technical excellence, and a relentless focus on client value. As an AWS Premier Tier Services Partner, Publicis Sapient brings a comprehensive suite of competencies—including DevOps, Data & Analytics, Migration, and Generative AI—tailored to the unique needs of the energy and commodities sector. Our SPEED framework (Strategy, Product, Experience, Engineering, and Data & AI) ensures that every transformation is aligned to business objectives and delivers rapid, sustainable value.
End-to-End Cloud Transformation
Our approach spans the full cloud journey:
- Cloud & Transformation Strategy: We help clients define a clear roadmap for modernization, balancing innovation with regulatory and operational requirements.
- Security & Governance: Robust, cloud-native security and compliance frameworks ensure data protection and regulatory alignment.
- Migration & Application Modernization: Leveraging AWS best practices, we orchestrate seamless migrations of legacy systems, applications, and data to the cloud, minimizing risk and downtime.
- Data Insights & AI/ML: Advanced analytics and AI/ML solutions unlock operational efficiencies, optimize value chains, and enable predictive decision-making.
- Customer Experience: We design and implement digital experiences that drive engagement and loyalty across the energy value chain.
Real-World Impact: Digital Ecosystem Upgrades and Integration
Streamlining Sales and Customer Engagement
A global energy provider partnered with Publicis Sapient to overhaul its digital ecosystem. By integrating Salesforce with AWS and other platforms, the company was able to:
- Streamline sales operations: Automation and real-time data integration enabled smarter, faster product sales.
- Improve customer engagement: Unified data and AI-driven insights empowered sales teams to deliver more personalized, relevant interactions.
- Deliver measurable ROI: The transformation resulted in accelerated win rates and operational efficiency, directly impacting the bottom line.
Data-Driven Operations and Compliance
Energy companies face complex regulatory environments and the need for real-time operational insights. Publicis Sapient’s AWS-powered data management solutions provide:
- Unified customer and asset views: Aggregating data from diverse sources (including IoT, web, and mobile) for a 360-degree perspective.
- Advanced analytics: AI/ML models for demand forecasting, asset optimization, and risk management.
- Secure data collaboration: Tools like the Unified Audience Accelerator (PS360) enable secure, privacy-first data sharing and monetization, even across organizational boundaries.
Accelerating Cloud Migration and Modernization
Publicis Sapient’s AWS Migration Competency reflects our ability to guide clients through every phase of complex migrations—discovery, planning, migration, and ongoing operations. For energy and commodities organizations, this means:
- Minimized downtime and risk during migration of mission-critical systems.
- Optimized cloud spend through right-sizing and automation.
- Rapid access to innovation, including AI/ML, analytics, and automation capabilities.
- Enhanced security and compliance with industry best practices.
Unlocking New Revenue Streams with AI, ML, and Data Monetization
The cloud is more than an IT upgrade—it’s a platform for business innovation. Publicis Sapient helps energy companies harness AWS’s advanced AI and machine learning services to:
- Automate workflows and decision-making: Our proprietary Bodhi platform, built on AWS, enables real-time insights, forecasting, and compliance automation.
- Personalize customer experiences: AI-driven segmentation and recommendation engines increase conversion and retention.
- Monetize data assets: Data monetization workshops and secure data clean rooms help organizations turn operational and customer data into new revenue opportunities.
Seamless Integration with Leading Platforms
Modern energy businesses require connected ecosystems. Publicis Sapient’s expertise in integrating AWS with platforms like Salesforce ensures:
- Unified sales and service operations for improved efficiency and customer satisfaction.
- Real-time analytics and reporting to support agile decision-making.
- Scalable, future-proof architectures that adapt to evolving business needs and regulatory changes.
Measurable Business Outcomes
Our AWS-powered solutions deliver tangible results for energy and commodities clients:
- Improved sales operations: Automation and data integration accelerate deal cycles and increase win rates.
- Enhanced customer engagement: Personalization and unified data drive loyalty and satisfaction.
- Operational efficiency: AI/ML and analytics optimize asset utilization, reduce costs, and improve compliance.
- New revenue streams: Data monetization and advanced analytics unlock untapped business value.
Why Publicis Sapient?
- Proven AWS expertise: Premier Tier status, multiple AWS competencies, and a track record of successful cloud transformations.
- Deep industry knowledge: Decades of experience in energy and commodities, with a focus on regulatory, operational, and market challenges.
- End-to-end partnership: From strategy to implementation and ongoing optimization, we are with you at every step of your cloud journey.
- Outcome-driven approach: Every engagement is designed to deliver measurable business value, from cost savings to accelerated innovation.
Ready to Transform?
The energy and commodities sector is undergoing profound change. With Publicis Sapient and AWS, you can modernize with confidence, unlock new growth opportunities, and build a resilient, future-ready business. Connect with our experts to discover how we can help you achieve your boldest digital ambitions.