In today’s digital-first landscape, organizations face mounting pressure to deliver personalized experiences at scale. Yet, as the demand for tailored content grows, so do the challenges of content creation, management, and activation. Bottlenecks in workflows, fragmented asset management, and manual processes can stifle content velocity, inflate costs, and hinder the ability to meet customer expectations. Publicis Sapient, in partnership with Adobe, is redefining how brands overcome these hurdles—empowering organizations to build an AI-enabled content supply chain that streamlines operations, injects intelligence, and unlocks the true promise of personalization at scale.
As brands expand their personalization efforts across channels, geographies, and business units, the content supply chain often becomes a limiting factor. Common pain points include:
These challenges are especially acute for operational leaders and marketers tasked with delivering more content, faster, and with greater relevance—without ballooning budgets or headcount.
Publicis Sapient and Adobe help organizations transform their content operations by connecting data, content, and activation through an agile, AI-powered operating model. This approach is designed to:
By embedding AI and GenAI at key points in the content supply chain, organizations can:
The benefits of an AI-enabled content supply chain are not theoretical—they are being realized by leading organizations across industries, including financial services and asset management.
A global asset manager recognized the need to overhaul its workflow management to optimize compliance and operational efficiency. By implementing a new MarTech architecture centered on Adobe Workfront, the organization:
Facing inefficiencies from fragmented project management and content review processes, this firm consolidated workflows within Adobe Workfront. The result:
These transformations demonstrate how an AI-enabled content supply chain can drive measurable improvements in speed, cost, compliance, and employee satisfaction—even in highly regulated environments.
With over a decade of partnership and a track record of award-winning innovation, Publicis Sapient and Adobe bring unmatched expertise in digital business transformation. Our teams combine deep industry knowledge, technical mastery of the Adobe suite, and proven methodologies to deliver measurable value—fast. We support clients wherever they are in their personalization journey, from strategy and implementation to scaling and optimization.
As the need for personalization at scale intensifies, the organizations that succeed will be those that can deliver relevant, compliant, and engaging content—quickly and efficiently. With Publicis Sapient and Adobe, you can build an AI-enabled content supply chain that turns content operations from a bottleneck into a competitive advantage.
Contact us to learn how we can help you unlock the full potential of your content supply chain and deliver personalization at scale.