Financial services organizations are at a pivotal crossroads. The demand for data-driven marketing and customer insights has never been greater, yet the regulatory landscape is more complex than ever. Strict privacy, security, and compliance requirements—combined with the deprecation of third-party cookies—are forcing banks, insurers, and wealth managers to rethink how they collaborate on data while safeguarding customer trust and meeting regulatory obligations.
Publicis Sapient’s Unified Audience Accelerator (PS360) is purpose-built to address these challenges. By leveraging the combined power of AWS Clean Rooms and Salesforce Data Cloud, PS360 enables financial institutions to unlock the full value of their data through secure, privacy-enhanced collaboration—without ever exposing underlying customer information.
PS360 is an innovative solution that empowers financial services organizations to seamlessly leverage and enrich their first-party data with second- and third-party sources, all within a privacy-first, compliant environment. By integrating Salesforce Data Cloud’s robust customer data capabilities with AWS Clean Rooms’ secure data collaboration framework, PS360 allows institutions to:
At the heart of PS360 is a privacy-enhanced architecture:
PS360 unlocks a range of high-value use cases tailored to the needs of financial institutions:
Analyze the customer journey and understand which marketing actions drive conversions. With pre-built path tables and privacy-safe data collaboration, financial marketers can accurately measure the impact of campaigns—without exposing sensitive customer data.
Understand how different campaigns interact and influence customer behavior. PS360 enables secure analysis of campaign exposure and conversion overlap, helping optimize marketing spend and reduce waste.
Enhance your customer profiles by securely incorporating second- and third-party data. For example, enrich first-party user identifiers or device IDs using hashed, privacy-preserving techniques—enabling more personalized offers and improved customer engagement.
Collaborate with ecosystem partners (such as co-branded credit card issuers, insurance partners, or fintechs) to generate collective insights and drive joint marketing initiatives, all while maintaining strict data privacy and compliance.
Financial services organizations operate under some of the world’s most stringent data protection and privacy regulations. PS360 is designed to help you:
As a recognized AWS Premier Consulting Partner and a top global Salesforce partner, Publicis Sapient brings deep industry expertise, technical excellence, and a proven track record in financial services. Our strong partnerships unlock additional funding opportunities and ensure seamless integration, rapid deployment, and ongoing support for your data collaboration initiatives.
To help financial institutions realize value quickly, Publicis Sapient offers outcome-driven discovery workshops—virtually or in person. These sessions align your AWS and Salesforce strategy with business objectives, identify high-impact use cases, and define a clear roadmap for implementation. Our accelerators and pre-built models (including AI/ML for propensity modeling and churn scoring) further speed time-to-value, enabling you to experiment, train, and operationalize trusted AI in a secure environment.
In a world where data privacy and compliance are non-negotiable, PS360 empowers financial services organizations to innovate with confidence. Discover how you can unlock the full potential of your data—securely, compliantly, and at scale.
To learn more or schedule a discovery workshop, connect with our financial services and data collaboration experts today.