The retail industry is in the midst of a profound transformation. As consumer behaviors evolve and privacy regulations tighten, retailers are challenged to harness their vast data assets to drive growth, loyalty, and new revenue streams. Publicis Sapient, in partnership with Amazon Web Services (AWS), is at the forefront of this change—empowering retailers to unify customer data, leverage advanced analytics, and unlock the full potential of data monetization in a privacy-first world.
Modern retail is omnichannel by nature. Customers interact with brands across websites, mobile apps, in-store visits, email, and more. Yet, data from these touchpoints often remains siloed, limiting a retailer’s ability to deliver seamless, personalized experiences. Publicis Sapient’s AWS-powered data management solutions break down these silos, aggregating data from diverse sources to create a comprehensive, 360-degree view of each customer.
Through accelerators like the Customer Data Platform (CDP) Quick Start and Unified Audience Accelerator (PS360), retailers can rapidly ingest, unify, and activate customer data. These solutions enable:
The result is a single source of truth that powers more relevant, timely, and personalized interactions—whether online or in-store.
With a unified data foundation, retailers can unlock the power of advanced analytics and AI/ML to anticipate customer needs, optimize marketing, and drive loyalty. Publicis Sapient’s AWS-based analytics capabilities include:
For example, a leading North American coffee and beverage company partnered with Publicis Sapient to implement a CDP that integrated over 15 data sources, including eCommerce, web analytics, and IoT. The result: a 30% improvement in email deliverability, a 13% increase in campaign ROI, and a 20% boost in conversion rates.
Similarly, a global retail chain spanning seven countries unified its siloed data with a scalable, cloud-native CDP, enabling robust predictive analytics and customer genome modeling. This foundation empowered the retailer to reduce churn, improve personalization, and drive sustained growth.
As third-party cookies disappear and privacy regulations rise, first-party data has become a retailer’s most valuable asset—not just for marketing, but as a new source of revenue. Publicis Sapient’s data monetization offerings, powered by AWS, help retailers:
Retailers leveraging these solutions have realized significant business impact:
With the deprecation of third-party cookies, retailers must rely on robust first-party data strategies. Publicis Sapient’s Unified Audience Accelerator (PS360) is purpose-built for this new landscape. By leveraging Salesforce Data Cloud and AWS Clean Rooms, PS360 enables retailers to:
This approach not only enhances marketing effectiveness but also builds consumer trust by prioritizing data privacy and consent.
Publicis Sapient’s proven accelerators and outcome-driven workshops help retailers realize value quickly:
These offerings are designed to move retailers from vision to execution in weeks—not months—delivering measurable business impact and competitive advantage.
As an AWS Premier Consulting Partner with deep retail expertise, Publicis Sapient brings:
In a rapidly changing retail landscape, data is your most powerful asset. With Publicis Sapient and AWS, you can unify, analyze, and monetize your data to drive growth, loyalty, and new revenue streams—while staying ahead of privacy and regulatory changes. Connect with our experts to discover how we can help you unlock the full value of your data and lead in the next era of retail.