Industry Deep Dive: Data Management and Monetization in Retail with AWS and Publicis Sapient

Transforming Retail Through Data: The AWS and Publicis Sapient Advantage

The retail industry is experiencing a seismic shift. As consumer expectations evolve and privacy regulations intensify, retailers are challenged to harness their data assets to drive growth, loyalty, and new revenue streams. Publicis Sapient, in partnership with Amazon Web Services (AWS), is leading this transformation—empowering retailers to unify customer data, leverage advanced analytics, and unlock the full potential of data monetization in a privacy-first world.

Unifying Customer Data Across Channels

Modern retail is inherently omnichannel. Customers interact with brands across websites, mobile apps, in-store visits, email, and more. Yet, data from these touchpoints often remains siloed, limiting a retailer’s ability to deliver seamless, personalized experiences. Publicis Sapient’s AWS-powered data management solutions break down these silos, aggregating data from diverse sources to create a comprehensive, 360-degree view of each customer.

Accelerators like the Customer Data Platform (CDP) Quick Start and Unified Audience Accelerator (PS360) enable retailers to rapidly ingest, unify, and activate customer data. These solutions deliver:

• Real-time identity resolution (deterministic and probabilistic matching)
• Enterprise-level customer graphs and unified profiles
• Customer journey analytics and recommendations
• Omnichannel campaign orchestration

The result is a single source of truth that powers more relevant, timely, and personalized interactions—whether online or in-store.

Advanced Analytics for Personalization and Loyalty

With a unified data foundation, retailers can unlock the power of advanced analytics and AI/ML to anticipate customer needs, optimize marketing, and drive loyalty. Publicis Sapient’s AWS-based analytics capabilities include:

• Customer segmentation and predictive modeling (e.g., lifetime value, churn risk, product affinity)
• Personalized offer and content recommendations
• Closed-loop measurement connecting media spend to sales impact

Real-World Impact: Case Studies

• North American Coffee and Beverage Company: Faced with siloed customer data, this retailer partnered with Publicis Sapient to implement a CDP integrating over 15 data sources, including eCommerce, web analytics, and IoT. The results were striking: a 30% improvement in email deliverability, a 13% increase in campaign ROI, and a 20% boost in conversion rates.
• Global Retail Chain: Operating across seven countries, this retailer unified its disparate data with a scalable, cloud-native CDP. The solution enabled robust predictive analytics and customer genome modeling, empowering the retailer to reduce churn, improve personalization, and drive sustained growth.

Monetizing Data: Retail Media Networks and Data Marketplaces

As third-party cookies disappear and privacy regulations rise, first-party data has become a retailer’s most valuable asset—not just for marketing, but as a new source of revenue. Publicis Sapient’s data monetization offerings, powered by AWS, help retailers:

• Launch and scale retail media networks—enabling brands to reach high-fidelity audiences across digital and physical channels
• Participate in data marketplaces and clean rooms—safely sharing and enriching data with partners while maintaining privacy compliance
• Develop new data products and services

Measurable Business Outcomes

• A top U.S. grocery chain built its own AdTech, MarTech, and commerce stack, enabling a retail media network with a $1B revenue target.
• A leading department store transitioned from low maturity to a complex, multi-channel media network, generating $100M in annual retail media revenue and ranking among the top three networks in the U.S.
• A multinational food and retail group is on track to unlock $1B in new revenue by 2025 through CPG self-service and reporting tools.

Succeeding in a Cookieless, Privacy-First World

With the deprecation of third-party cookies, retailers must rely on robust first-party data strategies. Publicis Sapient’s Unified Audience Accelerator (PS360) is purpose-built for this new landscape. By leveraging Salesforce Data Cloud and AWS Clean Rooms, PS360 enables retailers to:

• Enrich first-party data with second- and third-party sources—without sharing underlying data
• Collaborate securely with partners and advertisers
• Deliver targeted advertising and accurate attribution in a privacy-compliant manner

This approach not only enhances marketing effectiveness but also builds consumer trust by prioritizing data privacy and consent.

Accelerators and Workshops: Rapid Time to Value

Publicis Sapient’s proven accelerators and outcome-driven workshops help retailers realize value quickly:

• AWS Immersion Day Workshops: Hands-on labs and discovery sessions to identify value, align stakeholders, and define requirements for unified customer data and monetization strategies.
• Data Monetization Workshops: End-to-end guidance from strategy to technology build, marketplace access, and operational management.
• CDP and Data Clean Room Quick Starts: Fast, deployable solutions to jumpstart data unification and privacy-safe collaboration.

These offerings are designed to move retailers from vision to execution in weeks—not months—delivering measurable business impact and competitive advantage.

Why Publicis Sapient?

As an AWS Premier Consulting Partner with deep retail expertise, Publicis Sapient brings:

• Over 5,000 AWS-trained professionals and 2,300+ AWS technical certifications
• Decades of experience delivering end-to-end solutions for leading retailers, including McDonald’s, Ralph Lauren, and The Children’s Place
• A unique blend of systems integration and media agency capabilities, ensuring retailers can control, secure, and monetize their data assets

Ready to Transform Your Retail Data Strategy?

In a rapidly changing retail landscape, data is your most powerful asset. With Publicis Sapient and AWS, you can unify, analyze, and monetize your data to drive growth, loyalty, and new revenue streams—while staying ahead of privacy and regulatory changes. Connect with our experts to discover how we can help you unlock the full value of your data and lead in the next era of retail.