The digital marketing landscape is undergoing a seismic shift. As third-party cookies disappear and privacy regulations tighten, marketers face urgent challenges: signal loss, fragmented data, and the need for accurate measurement and attribution. Traditional methods of audience targeting, campaign measurement, and data collaboration are no longer sufficient—or compliant. The imperative is clear: marketers must find new, privacy-first ways to unlock actionable insights, enrich audiences, and drive measurable ROI.
Enter AWS Clean Rooms and Publicis Sapient’s Unified Audience Accelerator (PS360)—a powerful combination that enables privacy-enhanced data collaboration, campaign measurement, and audience enrichment in a cookieless world. This guide explains how these solutions work, the practical use cases they unlock, and how Publicis Sapient bridges Salesforce Data Cloud and AWS Clean Rooms to deliver measurable marketing outcomes.
Marketers have long relied on a mix of first-, second-, and third-party data to understand audiences, optimize campaigns, and drive return on ad spend (ROAS). But as cookies vanish and privacy expectations rise, the old playbook is obsolete. The risks of data leakage, regulatory non-compliance, and eroding consumer trust are too great. At the same time, the need for accurate measurement, attribution, and audience enrichment has never been higher.
Privacy-first data collaboration is the answer. By enabling secure, compliant data sharing and analysis—without exposing raw data—marketers can:
AWS Clean Rooms provide a secure, neutral environment where multiple parties can bring their data, run joint analyses, and extract aggregated insights—without ever exposing individual-level information or moving raw data. This zero-copy approach ensures that sensitive data remains under each party’s control, supporting compliance with regulations like GDPR and CCPA.
Publicis Sapient’s PS360 solution seamlessly connects Salesforce Data Cloud’s robust first-party data with AWS Clean Rooms’ privacy-enhanced collaboration capabilities. The result: marketers can unify, enrich, and activate audience insights across platforms—enabling advanced analytics, precise targeting, and accurate measurement, all within a privacy-compliant framework.
PS360 and AWS Clean Rooms are built on a zero-copy data access model. Data remains in its original environment—Salesforce Data Cloud or AWS—while privacy-enhanced queries and analytics are performed in the clean room. This approach:
As a recognized leader in digital business transformation, Publicis Sapient brings deep expertise in data, cloud, and AI, with proven success in marketing and media. Our Unified Audience Accelerator (PS360) is implementation-ready, bridging Salesforce Data Cloud and AWS Clean Rooms for privacy-first, outcome-driven marketing. Our SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI—ensures every solution is tailored to your business goals.
The fastest way to realize the value of privacy-first data collaboration is through an outcome-driven discovery workshop. Publicis Sapient, AWS, and Salesforce experts will help you:
With AWS Clean Rooms and Unified Audience Accelerator, marketers can unlock actionable insights, optimize campaign performance, and drive ROI—all while maintaining the highest standards of privacy and compliance. Connect with Publicis Sapient to discover how you can transform your marketing strategy and thrive in the cookieless, privacy-centric future.