PUBLISHED DATE: 2025-08-14 05:59:53

Agentforce and the Unified Audience Accelerator

Seamlessly leverage Salesforce Data Cloud and AWS Clean Rooms to deliver meaningful, measurable user experiences while prioritizing data privacy.

Maximize AI Agent effectiveness with the Unified Audience Accelerator, empowering businesses to match, analyze, and collaborate on datasets, gain rich audience insights, and unlock revenue opportunities using first-, second-, and third-party data in secure AWS Clean Rooms—without exposing one another’s underlying data.

Enhanced Unified Customer Insights

Salesforce Data Cloud unlocks your first-party data, while AWS Clean Rooms provides a mechanism to enrich it with second- and third-party data. This enables a comprehensive, 360-degree customer view.

Data-Driven Decisions with Confidence

Enable AI Agents to assist in making informed decisions based on enriched customer data in a secure, governed environment, ensuring strict compliance with data privacy guidelines.

Targeted Advertising & Accurate Attribution

Harness Salesforce CRM data and Agentforce to target customers and measure campaign effectiveness precisely and confidently.

Enable Agentforce and generate collective insights across data types—customer, marketing, sales, service and support, third-party, partner, publisher, and advertising data—all within a privacy-enhanced, compliant environment.

Key Capabilities:

Match, analyze, and collaborate on collective datasets without sharing or revealing the underlying data.

Leverage the combined strengths of Salesforce and AWS to deliver a seamless, secure, and compliant solution.

Zero Copy with Amazon Redshift and Salesforce Data Cloud

Enable secure zero-copy data access and analysis across locations, reducing storage costs while ensuring high security and performance. This allows for streamlined, low-latency access to high-quality data for real-time decision-making.

Pre-built Models with Amazon SageMaker and Agentforce Model Builder

Accelerate time-to-value by leveraging AI/ML models for marketing, such as propensity modeling and churn scoring. Quickly experiment, train, and operationalize trusted AI in a secure environment to enhance customer experiences.

Data Residency with Salesforce Hyperforce on AWS

Salesforce’s Hyperforce, built on AWS, ensures compliance across regions by running core services on local AWS outposts and data centers. It seamlessly operates and shares data globally while accommodating data residency and sovereignty regulations.

Seamless Salesforce Access via AWS Marketplace

Salesforce is now available for purchase directly through AWS Marketplace, providing a streamlined path to adoption.

Who Should Capitalize On Agentforce with the Unified Audience Accelerator?

Publicis Sapient is a Zero Copy Partner.