2025 Guide to Next: ISSUE 4

Healthcare in 2025 will see a renewed sense of urgency to connect disparate data sources to drive science forward, introduce new and better services, and ultimately improve patient outcomes. The current fragmented ecosystem limits providers to partial views of patient health, hindering the move toward a more relationship-based model of care. It’s time for healthcare to evolve beyond transactional interactions to personalized, preventive care.

Generative AI plays a crucial role in this transformation by analyzing massive datasets, accelerating breakthroughs in personalized medicine and scientific discovery. However, to fully harness this potential, healthcare organizations must overcome challenges in data integration and governance.

Convenience-driven innovations, such as telemedicine and home diagnostics, further underscore the need for a unified data infrastructure. By aligning internal structures and embracing data integration, the industry can pave the way for improved patient experiences.

Publicis Sapient health industry experts break down the top four trends that will shape the industry a year from now, based on our market research and industry expertise.

The Future of Healthcare is Relationship-Based Care

And You Can’t Do That Unless You Have a Modern Platform

“We advise our clients to start with creating a platform they can build off of. They can add new services, take away services. It is interoperable with anything else. At the rate technology is changing, it’s impossible to build a sustainable, 10-year platform. You need a composable model that isn’t dependent on any one technology and is more dependent on the architecture concept and design.”

— Tim Lawless, Global Health Lead at Publicis Sapient

Generative AI Will Speed Up Science and Improve Diagnoses

Convenience is Key to Preventive Care

While the push to move healthcare outside of hospitals and doctors’ offices presents a significant opportunity to greatly enhance patient care, this type of service is not yet a mainstream reality. Barriers include regulatory and reimbursement challenges, technological obstacles like the lack of necessary devices and infrastructure, and cultural factors such as resistance to change and low awareness.

Care provided via alternate service types like telemedicine, in-store medical services, on-premise health clinics provided by employers, and home visits has a multitude of benefits for both the patient and the provider. Benefits include cost savings, convenience, access for those in rural or underserved areas, and reduced risk of hospital-acquired infections or diseases, to name a few.

In the wake of making services more accessible and convenient, the industry could look forward to enhanced preventive care and patient empowerment, a reduced healthcare burden where resources are managed more efficiently and care is provided to those who need it most, and new opportunities for technological integration and data collection via remote monitoring tools like telehealth, mobile apps, and wearables.

According to a 2024 Publicis Sapient survey, customer experience and satisfaction rank number one in healthcare leaders’ priorities when it comes to long-term growth through customer engagement. This suggests a shift toward value-based care, where patient outcomes prevail over the traditional fee-for-service model.

The shift toward decentralized, patient-focused care can become a reality.

Reorganize to Drive Change Faster

According to a 2022 Gartner survey, 47 percent of healthcare leaders say their organization’s structure is a barrier to digital transformation. This is a higher percentage than in any other industry surveyed.

“Change is hard. Especially on top of your day job. That’s why organizations need to reorganize and realign and bring people along in the process. If you make that happen, results will come faster.”

— Tim Lawless, Global Health Lead at Publicis Sapient

Looking Ahead to 2025

As we enter 2025, healthcare will advance toward a more integrated, patient-centered ecosystem. Data-driven technologies, especially generative AI, will connect disparate sources, enhancing personalized medicine and accelerating scientific breakthroughs.

Preventive care and innovations like telemedicine and home diagnostics will redefine patient access, improving outcomes and reducing the healthcare burden through early intervention. Organizations will focus on relationship-based care and precision medicine with the help of connected, intelligent platforms.

By overcoming data governance challenges in conjunction with employee-led organizational change, the industry is poised to deliver better healthcare efficiency and patient satisfaction globally.

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a startup mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession—combined with our culture of curiosity and relentlessness—enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com.

4 Trends Shaping the Health Industry in 2025