In today’s digital-first world, customer expectations are evolving at lightning speed. Messaging platforms like WhatsApp have become the preferred channel for billions, offering immediacy, intimacy, and convenience that traditional channels simply can’t match. For brands, the challenge is clear: how do you deliver in-the-moment, personalized experiences that not only meet but exceed these expectations—while driving measurable business value?
At Publicis Sapient, we help organizations unlock the full potential of conversational engagement by seamlessly integrating WhatsApp Business Messaging with Salesforce. This powerful combination enables brands to create persistent, data-driven conversational journeys that transform customer relationships, drive real-time support, and maximize marketing ROI.
Fragmented customer experiences are a major barrier to effective engagement. When interactions are scattered across email, web chat, phone, and social media, it becomes difficult to truly know your customer. By integrating WhatsApp with Salesforce, brands can capture every touchpoint in a persistent thread, building a unified customer profile enriched with real-time data. This enables:
Today’s consumers expect instant answers and authentic interactions. With WhatsApp and Salesforce working together, brands can:
The integration empowers marketers to:
Our approach is designed to deliver value quickly and sustainably. We start by understanding your business objectives, customer needs, and technology landscape. Then, we leverage our deep Salesforce and messaging expertise to design and implement a solution that:
To help organizations jump-start their conversational engagement journey, we offer the WhatsApp Accelerator Value Alignment Lab—a collaborative, outcome-driven workshop tailored to your business. In this lab, our experts work with your stakeholders to:
Whether conducted in-person or virtually, the Value Alignment Lab ensures your WhatsApp and Salesforce investments are tightly aligned with your business goals, setting the stage for measurable outcomes.
Publicis Sapient has helped leading brands across sectors—from retail and quick service restaurants to technology and consumer products—transform their customer engagement strategies with Salesforce and conversational platforms. Our clients have achieved:
For example, a global restaurant chain leveraged Salesforce Marketing Cloud and unified customer IDs to deliver hyper-personalized campaigns, resulting in a potential $470M revenue uplift over three years. Another technology provider streamlined lead management and improved forecasting by centralizing data in Salesforce, laying the foundation for advanced conversational engagement.
As messaging platforms continue to dominate, the brands that thrive will be those that move beyond legacy channels and embrace persistent, data-driven conversations. Integrating WhatsApp and Salesforce is not just a technology upgrade—it’s a strategic transformation that:
Ready to transform your customer engagement strategy? Schedule your WhatsApp Accelerator Value Alignment Lab with Publicis Sapient and discover how you can deliver the conversational experiences your customers expect—while driving measurable business outcomes.
Let’s connect and unlock the next generation of real-time, personalized engagement.