Accelerating Healthcare Engagement with Salesforce Life Sciences Cloud

Unlocking the Next Era of HCP & Patient Engagement

Healthcare and life sciences organizations are at a pivotal crossroads. The sector faces mounting challenges: regulatory complexity, fragmented engagement channels, and the ever-increasing demand for personalized, compliant interactions with healthcare professionals (HCPs) and patients. In this environment, traditional engagement models are no longer sufficient. To thrive, organizations must break down data silos, ensure privacy, and deliver smarter, more effective engagement—at scale and with measurable impact.

Salesforce Life Sciences Cloud, powered by Publicis Sapient’s proven experience design methodology, is redefining what’s possible for healthcare engagement. By combining deep platform expertise, data mastery, and a bold transformation approach, Publicis Sapient empowers life sciences organizations to move faster, connect deeper, and deliver real impact where it matters most.

The State of Healthcare Engagement: Challenges and Opportunities

1. Declining Face-to-Face Time

Fewer than half of HCPs are accessible to reps, and digital touchpoints are now preferred. This shift makes relevant, timely, and compliant communication essential—but also more complex.

2. Channel Fragmentation and Overload

HCPs and patients are inundated with messages across email, EHRs, and social media. Only a minority of organizations deliver cohesive, situation-specific engagement, leading to digital fatigue and eroding trust.

3. Regulatory & Data Privacy Scrutiny

With regulations like GDPR, CCPA, and HIPAA, compliance is non-negotiable. These requirements complicate digital engagement and can slow innovation if not managed proactively.

4. Data Silos & Privacy

Disconnected systems and strict privacy rules hinder a unified view of HCPs and patients, making personalized engagement difficult and limiting the value of customer data.

5. Measurement & Impact

Only a quarter of organizations have strong metrics to gauge promotional effectiveness. Without robust analytics, refining engagement strategies or linking efforts to outcomes is nearly impossible.

Publicis Sapient’s Salesforce Experience Design: A Tailored Approach for Life Sciences

Publicis Sapient’s three-step Salesforce Experience Design process is engineered to address these industry-specific pain points:

Discovery & Visioning: Through collaborative workshops, we map your organization’s unique challenges, opportunities, and goals. This includes identifying regulatory constraints, data privacy needs, and the specific engagement journeys of HCPs and patients.
Personalized Roadmap Development: We create a tailored Salesforce experience roadmap, outlining actionable next steps to break down data silos, unify engagement channels, and ensure compliance. Our approach leverages Salesforce Life Sciences Cloud’s capabilities to deliver a single, trusted view of each HCP and patient, enabling real-time, relevant interactions.
Execution & Optimization: With a focus on measurable outcomes, we implement and continuously optimize your Salesforce solution. This includes integrating advanced analytics, AI-driven personalization, and privacy-by-design frameworks to ensure every engagement is both effective and compliant.

Breaking Down Silos and Ensuring Privacy

A unified engagement strategy is only possible when data flows seamlessly across the organization. Publicis Sapient leverages Salesforce Data Cloud and cross-cloud capabilities to:

Unify HCP and patient data from disparate sources, creating a 360-degree view while maintaining strict privacy and regulatory compliance.
Enable real-time personalization across all channels, ensuring that every message is relevant, timely, and tailored to the recipient’s needs and preferences.
Embed robust data governance and privacy controls, so organizations can confidently innovate without risking compliance.

Enabling Smarter, More Effective Engagement

With Salesforce Life Sciences Cloud, organizations can:

Orchestrate omnichannel engagement—from email and EHRs to social and mobile—ensuring consistency and relevance at every touchpoint.
Leverage AI and analytics to identify high-impact opportunities, optimize campaigns, and measure outcomes with precision.
Empower field teams and marketers with actionable insights, enabling them to deliver value-driven, compliant interactions that build trust and drive results.

Real-World Impact: Measurable Outcomes

Publicis Sapient’s approach is outcome-driven. By modernizing engagement with Salesforce Life Sciences Cloud, organizations have achieved:

Increased HCP and patient engagement rates through personalized, timely communications.
Improved compliance and reduced risk by embedding privacy and regulatory controls into every workflow.
Enhanced ability to measure and optimize engagement strategies, linking activities directly to business and patient outcomes.

Partnering for Transformation

Transformation in healthcare engagement is not a one-size-fits-all journey. Publicis Sapient meets organizations where they are—whether just beginning their digital migration or seeking to optimize mature Salesforce environments. Our partnership with Salesforce, combined with our deep industry expertise, ensures that every engagement is tailored, compliant, and designed for measurable impact.

Ready to accelerate your healthcare engagement? Connect with Publicis Sapient to unlock the full potential of Salesforce Life Sciences Cloud and drive the next era of HCP and patient engagement.