Real-time data is the key to knowing your customers and anticipating where their journey will take them. However, the availability of consumer data is changing rapidly. With new privacy legislation and the decreased availability of third-party tracking, traditional means of gathering data to inform your decisions are becoming less effective and reliable.
A Consumer Data Platform (CDP) addresses this challenge by connecting a company’s own first-party data with second- and third-party data in real time, creating actionable insights that deliver more value for your customers and clearer strategies for you.
With the integrated customer-data solutions of Publicis Sapient and Adobe, instead of guessing the next step on the customer’s journey, you’ll be there to meet them.
Adobe Experience Platform (AEP) builds on traditional CDP approaches with an open and extensible platform that stitches together known and unknown customer data from across the enterprise. It creates unified real-time customer profiles, orchestrates journeys with continuous intelligence and governance, and activates personalized experiences across any Adobe Experience Cloud or non-Adobe channel.
Within the Adobe Experience Cloud:
Beyond Adobe Experience Cloud activations, AEP has over 200 prebuilt integrations for non-Adobe activation destinations and an open API architecture for extending AEP anywhere.
Power unified customer profiles. Simplify data modeling. Streamline governance. Enable real-time insights. Deliver personalized experiences anywhere.
AEP can enable a wide variety of use cases across the end-to-end customer journey, increasing engagement, improving conversions, and building loyalty. Publicis Sapient believes all technology discussions should begin with the end in mind—understanding the outcomes you are looking to achieve—which is why we created and use the PS HOW framework.
Depending on where you are in your journey, we can assist you in identifying the largest opportunities to transform your business through our Ignite and Hunt activities. For clients who have already determined their vision, we work with them to prioritize the most valuable customer journeys to explore through Shape activities. Once the priorities are determined, we work to Incubate solutions through technology Proof of Concepts (POCs) to enhance confidence in the viability of the solution approach.
The result leads to investing in Build & Scale activities that deliver real outcomes.
The use cases for Adobe Experience Platform are abundant across industries, functions, and the end-to-end customer journey.
A CDP can assist with media activities including search engine optimization, targeted media, behavioral marketing, lead generation, and brand management.
CDPs enable all aspects of the digital experience—from personalization to user experience to product selection and fulfillment.
Assemble up-to-date profiles to provide insights about valuable customers, enhance loyalty programs, and provide excellent service.
Our team of data engineers, data scientists, and marketing experts from across Publicis Groupe work closely with your marketing, business, and IT teams to design, implement, and sustain your CDP solution. Our services include:
Big data is the lifeblood of effective business decisions. We help clients to collect, cleanse, store, and aggregate first-, second-, and third-party customer data from ad impressions, e-commerce, digital interactions, transactions, social, and even from the Internet of Things.
Customer identity is the key to targeted, impactful marketing, but customers must trust that their data is secure and protected. We stitch together customer data both deterministically and probabilistically for different use cases, giving marketers what they need while building trust among customers.
Data straddles various applications and systems within a business, making it difficult to have a single version of the truth. Through master data management, we help companies to maintain customer, product, location, and other data to enable a single cohesive view.
Every organization must become a technology organization to survive, and that involves adopting emerging technologies including artificial intelligence (AI) and machine learning (ML). Our platform capabilities allow clients to build, test, and deploy AI/ML models at scale and feed the outcomes to other tools and APIs.
Integrating channels—web, mobile, e-commerce ads, store, customer experience, and marketing—and layering in the outputs from the AI/ML engine can improve segmentation and personalization to drive better campaigns and customer activation.
Publicis Sapient is a globally managed Platinum Adobe Solution Partner with multiple Adobe Specializations and a deep talent pool of Adobe Experience Platform certified resources. Publicis Sapient has a strong history of implementing Customer Data Platform solutions and has a history of innovating with Adobe prior to and since the general availability release of Adobe Experience Platform in 2019. Industry analysts have independently recognized Publicis Sapient as a global leader in Adobe Implementation Services and a good fit for companies with data-driven engagement models and strong brand differentiation.
We’re the right choice to help you get from now to next while maximizing your Adobe investments, transforming your data into a strategic asset, and ultimately driving more relevant real-time customer engagement across all of your digital products and channels. Adobe has named us their Partner of the Year seven times—a feat no other Adobe partner has achieved.
Discover how to fully harness your data sources and create real-time customer profiles with Publicis Sapient and Adobe.
Contact us for a review of how our capabilities and Adobe Experience Platform solutions can empower your decision-making and delight your customers.
CINDY SAUCEDO
Adobe Alliance Lead, NA
cindy.saucedo@publicissapient.com
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting, and customer obsession—combined with our culture of curiosity and relentlessness—enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe.
For more information, visit publicissapient.com.