In today’s digital-first landscape, organizations face mounting pressure to deliver personalized experiences at scale—across every channel, geography, and customer segment. Yet, as the demand for tailored content grows, so do the operational challenges: disconnected workflows, manual approvals, content duplication, and the ever-present need for governance and compliance. The answer? An intelligent, AI-enabled content supply chain, powered by the combined strengths of Publicis Sapient and Adobe.
As organizations strive to scale their personalization efforts, traditional content operations often become a bottleneck. Disconnected processes, duplicative technologies, and manual activities slow down content creation and approval, leading to inefficiencies, increased costs, and missed opportunities. Common pain points include:
These challenges are especially acute in highly regulated industries such as asset management and investment, where compliance and auditability are non-negotiable.
Publicis Sapient and Adobe help organizations reimagine their content supply chain by connecting data, content, and activation—supported by an agile operating model and supercharged by AI and GenAI capabilities. This approach streamlines the entire content lifecycle, from planning and production to activation and optimization, delivering:
By embedding AI and GenAI at key points in the content supply chain, organizations can:
The imperative for change: Facing fragmented workflows and mounting compliance requirements, a leading asset manager needed to optimize global marketing operations and secure all marketing materials in immutable, easily searchable storage.
The solution: Publicis Sapient implemented a new MarTech architecture centered on Adobe Workfront, automating compliance, creative services, and marketing operations workflows. All digital assets requiring compliance approval are now routed through Workfront, stored with metadata, and made audit-ready. The result: efficient collaboration, reduced manual overhead, and a unified global platform supporting regional needs.
Business impact:
The imperative for change: Redundant project management and content review tools led to inefficiencies and information silos.
The solution: Consolidating all workflows within Adobe Workfront, the firm established a pyramid structure for managing thousands of projects across teams and geographies. Integration with Workfront Fusion enabled seamless process re-engineering and real-time reporting, dramatically improving efficiency and reducing redundancies.
Business impact:
For organizations in regulated sectors, governance and compliance are foundational. Publicis Sapient and Adobe address these needs by:
With over a decade of partnership and more than 1,800 Adobe-certified professionals, Publicis Sapient brings unmatched expertise in digital business transformation. Our approach combines:
Together with Adobe, we empower organizations to:
The future of personalized customer engagement depends on the ability to deliver the right content, to the right audience, at the right time—efficiently, compliantly, and at scale. With Publicis Sapient and Adobe, you can unlock the full potential of your content operations and drive measurable business outcomes.
Contact us to learn how an AI-enabled content supply chain can accelerate your digital transformation journey.
Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com/partnerships/adobe.