In the digital era, financial services and asset management organizations face mounting pressure to deliver personalized, compliant, and high-impact content at scale. The traditional content supply chain—often fragmented, manual, and slow—struggles to keep pace with the demands of omnichannel marketing, regulatory scrutiny, and the need for operational efficiency. Publicis Sapient, in partnership with Adobe, is redefining what’s possible for these highly regulated industries by building AI-enabled content supply chains that accelerate content velocity, reduce costs, and ensure robust compliance and governance.
Financial institutions and asset managers operate in one of the most regulated environments in the world. Every piece of marketing content must adhere to strict compliance standards, be audit-ready, and maintain consistent governance across global markets. Common challenges include:
These operational hurdles are compounded by the need to deliver timely, relevant, and personalized communications to clients and stakeholders—without increasing headcount or operational complexity.
Publicis Sapient and Adobe address these challenges by connecting data, content, and activation—supported by an agile operating model and supercharged by AI and generative AI (GenAI) capabilities. This approach transforms the entire content lifecycle, from planning and production to activation and optimization, delivering:
By embedding AI and GenAI at key points in the content supply chain, organizations can:
For financial services and asset management, compliance is non-negotiable. Publicis Sapient and Adobe’s solutions embed governance and auditability at every stage:
Facing fragmented workflows and mounting compliance requirements, a leading asset manager partnered with Publicis Sapient to transform its global marketing operations. By implementing a new MarTech architecture centered on Adobe Workfront, the firm automated compliance, creative services, and marketing operations workflows. All digital assets requiring compliance approval are now routed through Workfront, stored with metadata, and made audit-ready. The results:
Another investment firm struggled with redundant project management and content review tools, leading to inefficiencies and information silos. By consolidating all workflows within Adobe Workfront and integrating Workfront Fusion, the firm established a pyramid structure for managing thousands of projects across teams and geographies. This enabled seamless process re-engineering and real-time reporting, dramatically improving efficiency and reducing redundancies:
These transformations enabled both organizations to scale content production, improve compliance, and deliver more personalized, timely communications—without increasing operational complexity.
With over a decade of partnership and more than 1,800 Adobe-certified professionals, Publicis Sapient brings unmatched expertise in digital business transformation for regulated industries. Our approach combines:
Together with Adobe, we empower organizations to:
The future of marketing operations in financial services and asset management is intelligent, automated, and compliant. By partnering with Publicis Sapient and Adobe, organizations can break down silos, reduce costs, and deliver the relevant, real-time experiences clients expect—at scale and with confidence in regulatory adherence.
Contact us to learn how an AI-enabled content supply chain can accelerate your digital transformation journey and deliver measurable business outcomes.