In today’s digital-first landscape, marketing and IT leaders face a dual imperative: deliver hyper-personalized, high-impact campaigns while upholding the highest standards of data privacy and regulatory compliance. As privacy regulations tighten and consumer trust becomes paramount, the ability to extract actionable audience insights—without exposing sensitive data—has become a defining competitive advantage. Publicis Sapient, in partnership with Amazon Web Services (AWS), is at the forefront of this transformation, empowering organizations to unlock deep audience understanding and campaign optimization through privacy-first data collaboration.
Traditional approaches to audience analysis often require sharing or centralizing raw data, creating significant privacy, security, and compliance risks—especially in regulated industries like pharmaceuticals, automotive, and financial services. Publicis Sapient’s partnership with AWS introduces a new paradigm: secure, privacy-preserving data collaboration using AWS Clean Rooms and the PS360 accelerator.
AWS Clean Rooms provide a secure environment where organizations can collaborate on audience insights and campaign measurement without ever exposing or moving raw data. This enables marketers to:
PS360, Publicis Sapient’s proprietary accelerator, seamlessly integrates with AWS Clean Rooms and Salesforce Data Cloud. It enables marketers to match and analyze datasets from multiple sources—first-, second-, and third-party—without sharing underlying data. The result is a unified, 360-degree customer profile that powers:
A leading pharmaceutical company faced the challenge of delivering compliant, personalized content across 200+ countries while reducing costs and accelerating speed to market. By deploying Publicis Sapient’s AI-powered content strategy and leveraging AWS Clean Rooms, the company:
For one of the world’s largest automakers, Publicis Sapient built a digital showroom on AWS, consolidating online car shopping data from 190 markets. By leveraging AI-driven insights within a privacy-first framework, the automaker:
A leading wealth management firm partnered with Publicis Sapient to migrate its contextual search platform to AWS, enhancing advisor and client experiences. The new solution:
With PS360 and AWS Clean Rooms, marketers can:
This approach is especially critical for organizations operating in highly regulated environments, where data residency, consent, and auditability are non-negotiable. By eliminating the need to move or centralize sensitive data, Publicis Sapient and AWS enable organizations to innovate at speed—without compromising on privacy or compliance.
Publicis Sapient’s solutions are designed with responsible AI principles and robust governance at their core. Every deployment of PS360 and AWS Clean Rooms is tailored to meet the unique regulatory and operational requirements of each client, ensuring:
Privacy-first audience insights are no longer a luxury—they are a necessity for modern, compliant, and effective marketing. With Publicis Sapient and AWS, you can harness the power of secure data collaboration, unified customer profiles, and privacy-first segmentation to drive sustainable growth and customer trust. Connect with our experts to discover how AWS Clean Rooms and PS360 can elevate your marketing strategy—securely, compliantly, and at scale.