AI-Enabled Content Supply Chain: Transforming Marketing Operations in Financial Services and Asset Management

In today’s digital-first economy, financial services and asset management organizations face mounting pressure to deliver personalized, compliant, and high-impact content at scale. The stakes are uniquely high: strict regulatory requirements, the need for auditability, and the demand for rapid localization make traditional, manual content supply chains unsustainable. Publicis Sapient, in partnership with Adobe, is leading the transformation of marketing operations in these highly regulated sectors—empowering firms to unlock new levels of efficiency, agility, and business value through AI-enabled content supply chains.

Financial institutions and asset managers operate in one of the most complex regulatory environments in the world. Every piece of marketing content must not only resonate with diverse audiences across geographies, but also comply with evolving legal, risk, and compliance (LRC) standards. Common pain points include:

• Disconnected, manual workflows that slow down content creation and approvals
• Duplicative technologies and processes leading to inefficiencies and increased costs
• Content duplication and asset wastage due to lack of visibility and poor taxonomy
• Manual, email-based approvals that increase compliance risk and reduce agility
• Difficulty in rapid localization to meet the needs of global and regional markets
• Governance and auditability challenges, with content and approvals scattered across systems

These challenges often result in missed opportunities for personalization, delayed campaign launches, and increased operational costs—while exposing organizations to compliance and brand risks.

Publicis Sapient and Adobe address these challenges by connecting data, content, and activation—supported by an agile operating model and supercharged by AI and GenAI. This approach transforms the entire content lifecycle, from planning and production to activation and optimization, delivering:

• Streamlined, automated workflows that accelerate content creation and approvals
• AI-powered content generation and localization for rapid, scalable personalization
• Automated compliance and audit trails to ensure regulatory adherence and transparency
• Centralized digital asset management (DAM) for improved governance and asset reuse
• Real-time insights and optimization to maximize content performance and ROI

Key Capabilities

• AI/GenAI-aided omni-channel briefs: Informed by audience insights and historical campaign data, ensuring content is relevant and targeted
• Smart asset search and reuse: AI suggests existing assets for reuse, reducing duplication and maximizing ROI
• Accelerated content generation: GenAI, including Adobe Firefly, enables rapid creation of engaging, compliant content at scale
• Automated translations and renditions: AI tailors assets for specific channels and geographies, speeding up localization
• Metadata automation: AI-driven tagging and taxonomy in Adobe Experience Manager (AEM) improves asset discoverability and governance
• Automated compliance workflows: All digital assets requiring compliance approval are routed through platforms like Adobe Workfront, stored with rich metadata, and made audit-ready

Facing fragmented workflows and mounting compliance requirements, a leading asset manager partnered with Publicis Sapient to transform its global marketing operations. By implementing Adobe Workfront as the core of its MarTech architecture, the firm centralized all compliance, creative, and marketing operations workflows. Digital assets requiring compliance approval are now routed through Workfront, stored with metadata, and easily accessible for audits. The results:

• Over 36,000 projects migrated or created
• 60+ management dashboards
• 2,000+ users onboarded
• $700,000+ in cost savings
• 209% increase in content velocity

Another investment firm struggled with redundant project management and content review tools, leading to inefficiencies and information silos. By consolidating all workflows within Adobe Workfront and integrating Workfront Fusion, the organization established a pyramid structure for managing thousands of projects across teams and geographies. Integration enabled seamless process re-engineering and real-time reporting, dramatically improving efficiency and reducing redundancies:

• 1,400+ projects migrated or created
• 90+ management dashboards
• 70+ users set up
• Significant reduction in manual overhead and information redundancies

These transformations enabled both organizations to scale content production, improve compliance, and deliver more personalized, timely communications to clients and stakeholders—without increasing headcount or operational complexity.

Organizations embracing an AI-enabled content supply chain with Publicis Sapient and Adobe realize tangible benefits:

• Faster time-to-market: Streamlined workflows accelerate campaign launches and responsiveness
• Cost savings: Optimized asset reuse and automation reduce manual effort and storage costs
• Increased content velocity: AI-driven processes enable teams to deliver more content, more quickly, without sacrificing quality
• Improved governance: Centralized DAM and automated workflows enhance compliance, transparency, and brand consistency
• Scalability and future-readiness: The solution adapts to evolving business needs, supporting growth and regulatory changes

For financial services and asset management, governance and compliance are foundational. Publicis Sapient and Adobe address these needs by:

• Embedding automated workflows and immutable storage for auditability
• Ensuring robust metadata management and version control
• Centralizing content approval and compliance processes in platforms like Adobe Workfront
• Enabling real-time reporting and dashboards for transparency and oversight
• Supporting regional and global requirements with scalable, flexible architectures

With over a decade of partnership and more than 1,800 Adobe-certified professionals, Publicis Sapient brings unmatched expertise in digital business transformation for regulated industries. Our approach combines:

• Deep industry knowledge in financial services, asset management, and other regulated sectors
• Proven methodologies for connecting data, content, and activation
• Accelerators and best practices for rapid deployment and measurable value
• A holistic, end-to-end perspective—from strategy and consulting to engineering, data, and experience

Together with Adobe, we empower organizations to deliver true personalization at scale, without sacrificing efficiency or compliance—maximizing the value of every content asset and campaign.

The future of marketing operations in financial services and asset management is intelligent, automated, and personalized. By partnering with Publicis Sapient and Adobe, your organization can break down silos, reduce costs, and deliver the relevant, real-time experiences your clients expect—at scale and with confidence in compliance.

Contact us to learn how an AI-enabled content supply chain can accelerate your digital transformation journey and drive measurable business outcomes.

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