Client stories from leading Life Sciences brands showcase how Salesforce Marketing & Data Cloud empower organizations to build meaningful connections, foster lasting customer engagement, and drive revenue growth.
As a leading Salesforce Marketing Cloud and Data Cloud partner, Publicis Sapient helps brands meet the demands of today’s marketplace by elevating customer engagement through MarTech Transformation, Digital Identity, Real-Time Personalization, and best-in-class Loyalty solutions. Our cross-cloud expertise, powered by Salesforce Data Cloud, provides a holistic approach that breaks down data silos to deliver unified, scalable personalization across all touchpoints.
Create impactful, omnichannel customer journeys and enable real-time marketing activation for personalized, always-on engagement with customers across channels.
By implementing Salesforce Marketing Cloud and formalizing campaign and journey management, our client can now deliver a personalized patient experience at scale. For example, a Patient Services Ambassador can engage with a new patient over the phone while seamlessly sending personalized emails to confirm opt-in and welcome them to the brand journey, all in real-time.
Today, our client can effortlessly communicate via email in 7 languages across 13 countries. Their new solution allows them to facilitate ongoing, personalized communications and capture engagement insights to make informed decisions about strategy. Publicis Sapient deployed best practices to build a scalable and repeatable process complying with GDPR and CCPA, ensuring that as they expand globally, they can reach more people and meaningfully impact lives.
Increase customer trust in your brand and boost ROI by maximizing the value of your data.
The deployment of advanced data management and personalization tools has notably enhanced the company’s approach to digital experiences, leading to more meaningful engagement with healthcare professionals (HCPs), patients, and caregivers.
This client, new to the Salesforce platform, worked closely with Publicis Sapient and Digitas Health to achieve all digital business transformation goals and objectives, better serving consumers and HCPs while delivering on their core mission. The transformative solution is helping foster life-changing products for illnesses such as ADHD, Parkinson’s, Epilepsy, and Depression.
Transform your organization to drive personalization at scale and generate exponential growth by creating richer, more meaningful connections with your customers.
Build loyalty by delivering connected, personalized experiences through every channel, increasing revenues and customer lifetime value.
A fast-growing footwear retailer aimed to elevate their loyalty program by blending offline and online experiences, empowering customers with self-service options, and enhancing customer insights. By tailoring rewards to individual preferences, the retailer transitioned from a transactional model to a tiered structure. Publicis Sapient’s collaboration facilitated the expansion from 2 to 3 tiers, offering customers personalized reward choices such as free shipping, exclusive personal events, or purchase credits—creating an engaging and customer-centric loyalty experience.
Through our Salesforce partnership, we transformed the retailer’s loyalty program into a dynamic, customizable, and customer-centric initiative. By integrating transactional and non-transactional data (store visits, online engagement, browsing behavior), we created a comprehensive loyalty program enhancing brand customer experience across all physical and digital touchpoints. Customers now receive tailored emails based on their purchase history, browsing activity, and personalized product recommendations and promotions. Leveraging the complete Salesforce platform integration—including SFCC, SFMC, Data Cloud, and Service Cloud—the retailer can now deliver seamless, personalized experiences at scale.
As a leading Salesforce partner, we deliver customer engagement by harnessing the power of Salesforce Data Cloud, the entire Salesforce platform, and our deep understanding of industries, business strategy, and experience to drive comprehensive change. Specifically, we enable brands to translate data into actionable connections with comprehensive digital strategies that focus on four key pillars:
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value by applying a startup mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and creative problem-solving. Digital pioneers with 20,000 people and 53 offices around the globe, our experience in technology, data sciences, consulting, and customer obsession—combined with our culture of curiosity and relentlessness—enables us to accelerate our clients’ businesses by designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com.
Our solution is the core enabler for the new platform business model and a driver of fundamental shifts in each of the business functions, from data analytics, marketing, and customer service to product innovation and supply chain. This has resulted in:
The client utilized Salesforce Data Cloud for personalized customer experiences and efficient data activation. They successfully integrated with various platforms and data providers, leveraging Salesforce Financial Services Cloud, CRM Analytics, and Marketing Cloud Intelligence to enhance operations and accelerate time-to-value for optimized campaigns.