In the life sciences sector, the stakes for customer engagement are uniquely high. Organizations must deliver hyper-personalized, omnichannel experiences to healthcare professionals (HCPs), patients, and caregivers—while operating under the strictest regulatory frameworks, including HIPAA, GDPR, and FDA guidelines. The challenge is clear: how can life sciences companies innovate and transform engagement without ever compromising compliance?
At Publicis Sapient, we help life sciences organizations harness the full power of Salesforce’s ecosystem to achieve this delicate balance. Our approach is rooted in practical frameworks, deep industry expertise, and a relentless focus on both regulatory rigor and customer-centric innovation.
Life sciences organizations are under intense scrutiny. Every digital interaction, data point, and communication must adhere to complex regulations governing privacy, consent, and data usage. Yet, the demand for seamless, personalized engagement has never been greater. Patients expect tailored support throughout their health journeys, and HCPs require timely, relevant information to make informed decisions.
Salesforce’s rapidly evolving platform—including Data Cloud, Customer Data Platform (CDP), and advanced AI capabilities—empowers life sciences organizations to unify data, orchestrate engagement, and drive measurable outcomes. But technology alone is not enough. Success requires a strategic approach that embeds compliance into every layer of innovation.
Publicis Sapient has developed proven frameworks to help life sciences clients leverage Salesforce for compliant, innovative engagement:
We start by mapping business objectives and regulatory requirements to specific, high-value use cases. For example, enabling 1:1 patient communications or orchestrating HCP journeys across channels—each with auditable, consent-driven data usage. This ensures that every feature deployed serves both innovation and compliance goals, with technology investments aligned to real-world scenarios.
A unified customer profile is the foundation of both personalization and compliance. Using Salesforce Data Cloud and CDP, we aggregate data from disparate sources—transactional, behavioral, and demographic—while applying advanced identity resolution. Privacy-first collaboration, including clean room capabilities, allows organizations to unlock value from data without exposing personally identifiable information (PII), a critical requirement in healthcare.
Salesforce’s AI tools, such as Einstein and Copilot Studio, are designed with a “Trust Layer” that ensures sensitive data never leaves the platform. We help clients deploy AI for next-best-action recommendations, risk scoring, and patient engagement—always with robust controls for transparency, explainability, and regulatory compliance. This enables organizations to innovate with confidence, knowing that every AI-driven insight is governed by strict privacy and security standards.
Compliance is not just about securing data—it’s about knowing where it came from, how it’s used, and whether you have the right to use it. Our solutions implement consent management and data lineage tracking as core components of every Salesforce deployment, supporting requirements like the right to be forgotten and auditable data usage.
Regulated organizations often encounter challenges such as underestimating data integration complexity, overlooking consent and data lineage, or failing to prioritize use cases. Our approach emphasizes early assessment, phased integration, and a relentless focus on measurable outcomes. By prioritizing use cases that deliver both business value and regulatory compliance, we ensure that technology investments drive real impact.
Our frameworks have enabled global pharmaceutical companies to:
In highly regulated environments, successful transformation is not just about flawless execution—it’s about continuous learning. We help organizations embrace a learning-centered approach, where teams iterate, adapt, and improve engagement strategies in real time. This mindset shift is essential for navigating the evolving landscape of AI, data privacy, and digital health.
As a Salesforce Platinum Partner with deep expertise in regulated industries, Publicis Sapient combines strategy, technology, and compliance know-how to deliver transformative outcomes. Our teams:
Navigating the intersection of compliance and innovation is complex—but with the right partner and the right platform, it’s entirely achievable. Let Publicis Sapient help you unlock the full potential of Salesforce’s ecosystem in your regulated environment. Together, we can deliver exceptional experiences, drive digital transformation, and stay ahead of regulatory change—without ever compromising on trust or compliance.