India has rapidly emerged as the world’s leading hub for Global Capability Centers (GCCs), with over 1,700 centers already established and projections indicating this number could double by 2030. These centers, once seen primarily as cost-saving back offices, are now recognized as strategic assets—driving innovation, agility, and measurable business value for global enterprises. India’s unique combination of scale, digital ambition, and a deep, diverse talent pool positions it as the ideal launchpad for the next generation of GCCs.
The expectations for GCCs have evolved dramatically. No longer limited to operational support, today’s GCCs are engines of transformation, tasked with delivering strategic value, accelerating innovation, and enabling organizations to adapt at speed and scale. As global enterprises recalibrate their operating models for resilience and growth, the ability to unlock the full potential of GCCs is a critical differentiator.
Publicis Sapient is at the forefront of this evolution, launching a dedicated focus area in India to help enterprises build, scale, and transform their GCCs. Our approach is anchored in the Establish–Scale–Acquire model:
At the heart of our GCC transformation offering is Publicis Sapient’s SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI. This integrated approach ensures that every stage of the GCC lifecycle is supported by deep digital expertise and a transformative mindset:
Publicis Sapient’s approach is rooted in partnership and measurable outcomes. We bring together strategy, consulting, experience, and engineering to create value for our clients’ customers at speed and at scale. Our agile, data-driven methods empower organizations to adapt continuously, making digital the core of how they think and operate.
Our work with leading global enterprises demonstrates the transformative potential of this approach. By modernizing operations, enhancing experiences, and integrating advanced technologies, we help GCCs move beyond traditional boundaries—becoming true engines of growth and innovation.
India’s GCC ecosystem is at an inflection point. As organizations worldwide seek to build resilience and drive digital transformation, the demand for partners who can deliver strategic value and innovation-led growth has never been greater. Publicis Sapient’s deep roots in India, combined with our global expertise and SPEED capabilities, make us uniquely positioned to help enterprises realize the full promise of their GCCs.
As the global capital for GCCs, India offers unparalleled opportunities for enterprises ready to reimagine what’s possible. Publicis Sapient is proud to lead this journey—helping organizations establish, scale, and acquire GCCs that are not just fit for today, but built for the future.
Ready to unlock the next level of value from your GCC? Connect with Publicis Sapient to learn how our digital business transformation expertise can help you thrive in the brave pursuit of next.