PUBLISHED DATE: 2025-06-10 00:26:51

Building Transformative GCCs: How Publicis Sapient empowers GCCs in India

Publicis Sapient Global Capability Centers

Go beyond cost optimization to achieve value-boosting innovation.

Achieve innovation and productivity at scale with global capability centers

Once regarded as back offices catering to Fortune 500 companies, global capability centers (GCCs) have undergone a transformational shift—from focusing on operational efficiency to becoming strategic hubs of innovation and value creation. Today, they are powerhouses playing a pivotal role in global business growth.

Holding over 55% of the GCC market share, India hosted about 1,700 GCCs in 2024, contributing more than 1% of the country’s GDP. They generate a combined export revenue of $64.6 billion, employing a workforce of over 1.9 million. With 17% of GCCs, India is leading the innovation arbitrage revolution. But with cost efficiency and innovation driving their growth, GCCs will soon unlock value for businesses around the world.

Download our Building Transformative GCCs brochure

Source: HFS Research, 2024

Explore our GCC offerings

Partner with us to receive extensive fit-for-purpose support throughout the entire GCC lifecycle.

Establish GCCs with a strategic and innovative DNA

GCCs are an AI-led extension of an organization’s culture. With a strong strategic and operational presence globally, our understanding of local nuances and on-ground challenges allows us to deliver outsized value. Tell me more

Scale and transform your existing GCC

After assessing your GCC's current state, we’ll craft an innovative, AI-led strategy aligned with your goals, transforming your GCC into an operationally innovative hub that delivers continuous value. Tell me more

Acquiring GCCs as a strategic unlock

With our AI-assisted, agile ways of working, we partner to acquire GCCs and transform them to create more strategic value over time. Tell me more

Establish

Establish GCCs with a strategic and innovative DNA

GCCs are an AI-led extension of an organization’s culture. With a strong strategic and operational presence globally, our understanding of local nuances and on-ground challenges allows us to deliver outsized value. Tell me more

Scale

Scale and transform your existing GCC

After assessing your GCC's current state, we’ll craft an innovative, AI-led strategy aligned with your goals, transforming your GCC into an operationally innovative hub that delivers continuous value. Tell me more

Acquire

Acquiring GCCs as a strategic unlock

With our AI-assisted, agile ways of working, we partner to acquire GCCs and transform them to create more strategic value over time. Tell me more

Publicis Sapient & HFS Market Impact Report

Discover how India’s global capability centers (GCCs) are evolving from traditional cost optimizers to value-boosting innovation and transformation powerhouses. Use the data in this report to stay ahead of the curve and learn how to seize new growth opportunities. Download our impact report

How GCCs are becoming a transformative play

In a conversation with Saurabh Gupta, President of Research & Advisory, HFS, at the HFS Executive Roundtable, Sanjay Menon, Managing Director, Publicis Sapient India, talks about how GCCs are now at an inflection point—evolving from an OpEx efficiency play to a transformative play driving endless possibilities.

Client stories & insights

Learn how our game-changing collaborations and meaningful insights can drive your next transformation project to new heights.

Connect with our experts

Sanjay Menon
EVP & Managing Director, Publicis Sapient India