With India leading the innovation arbitrage era, Global Capability Centers (GCCs) need a partner to unlock outsized value. That’s where we come in.
Once regarded as back offices for Fortune 500 companies, today, Global Capability Centers (GCCs) in India are integral powerhouses. Holding over 55% of the global GCC market share, India hosts about 1,700 GCCs as of FY 2024, contributing more than 1% of the country’s GDP. These centers generate a combined export revenue of US$64.6 billion and employ a workforce of over 1.9 million.
This phenomenal growth of GCCs in India is driven by an approach that combines cost efficiency with innovation. With India at the forefront of the innovation arbitrage revolution, Publicis Sapient can help clients unlock value at every step of their journey.
Stay ahead of the game. Let our innovative solutions show you how.
We offer extensive partnership throughout the entire GCC lifecycle, providing fit-for-purpose support to meet our clients’ needs at any stage.
We believe that GCCs need to be a cultural extension of the organization and steeped in the current context. They should strive to be AI-led in their orientation. Our focus on establishing talent and capability building equips our clients’ GCCs with the skills and orientation needed to deliver outsized value. With a strong strategic and operational presence in India, we understand local nuances and on-ground challenges, making us the ideal partners.
We help organizations set up new GCCs by ensuring strategic alignment and fostering valuable partnerships from the outset. Our approach emphasizes innovation and performance management, driving excellence. We help clients establish a robust operational framework, ensuring compliance and creating a solid foundation for their GCCs—setting them up for sustainable growth and operational efficiency. We support the end-to-end journey: from setting up operations, to functioning, managing governance, tax, approvals, compliance, and people advisory.
We also understand that in a new geography, our clients may not have an established employer brand. Therefore, we focus on running the business, not just managing people or a capability entity. In these situations, the Publicis Sapient-incubated BOT helps clients hit the ground running, allowing them the flexibility to establish their own entity whenever they're ready. In both models, our clients benefit from the differentiated Publicis Sapient approach to AI-first talent and ways of working. A key factor for the GCC to create impact is its ability to be a seamless extension of the overall business, and culture plays a huge role in that. Seeding the cultural element from the early stages is something we focus on naturally, in both models.
At Publicis Sapient, we assist our clients in transforming and elevating their existing GCCs for future-ready success. We implement a logical, well-thought-out strategy—from understanding clients’ broader goals to focusing on continuous improvement through regular performance assessments and adjustments.
We begin by understanding their ambition and then adopt a structured approach to redefine the value proposition of the GCC. Starting with a comprehensive assessment, we evaluate the GCC's current state and identify value pools of opportunities. Next, we develop a strategy aligned with their goals, enhancing capabilities with the necessary skills, technologies, and processes, and ensuring seamless implementation support.
We help our clients leverage capability-building along the SPEED (Strategy, Product, Experience, Engineering, and Data & AI) framework, so their teams can develop integrated perspectives to deliver greater value. Our AI-first approach to talent building and AI-assisted agile delivery methods make this seamless.
Finally, we focus on continuous improvement, regularly assessing and adjusting performance. Through committed partnerships, we transform our clients’ GCCs into AI-led, innovative, and operationally excellent hubs, delivering continuous value.
With our extensive experience in the talent and business landscape in India and our AI-assisted agile ways of working, we are ready to partner with clients to acquire their GCCs and provide them back as transformed, multi-year service models to create more strategic value. From conducting due diligence of the GCCs to handling stakeholder communication and post-merger integration, we take care of everything to help clients transform their GCCs effortlessly.
This is of great value for clients who feel their ability to unlock value from their GCCs is limited for various reasons, even though they have the ambition. We can seamlessly integrate the GCCs into our operations and provide them back as enhanced value streams. The benefit lies in delivering transformed services for our clients without them having to invest the effort and time required to transform their GCCs themselves.
Publicis Sapient is a digital business transformation company that assists organizations in navigating the complexities of the digital age. We offer a wide range of services, including strategy and consulting, technology and engineering, and data and artificial intelligence. Publicis Sapient operates across various industries such as retail, energy, financial services, and healthcare, aiming to drive sustainable growth and innovation for our clients.
We leverage our SPEED capabilities—Strategy and Consulting, Product, Experience, Engineering, and Data & AI—to deliver meaningful impact to clients' businesses. By reimagining the products and experiences that customers truly value, Publicis Sapient helps organizations create and sustain a competitive advantage in an increasingly digital world. Our agile, data-driven approach equips businesses for change, making digital the core of how they think and operate.
Publicis Sapient is part of the Publicis Groupe and has a global presence with over 20,000 employees and more than 50 offices worldwide.
What’s next for your GCC business? We’re here to help you achieve it.
Sanjay Menon
Managing Director & Executive Vice President, Publicis Sapient India
Email: sanjay.menon@publicissapient.com