FAQ
Publicis Sapient helps banks accelerate digital transformation by modernizing core systems, improving customer experiences, harnessing data and cloud technologies, and launching new banking platforms and products faster. Its banking approach combines strategy, product, experience, engineering and data capabilities to help financial institutions build customer-centric, digital-first businesses.
What does Publicis Sapient do for banks?
Publicis Sapient helps banks transform into more digital, customer-centric businesses. Its banking work spans strategy, product, experience, engineering and data. The focus is on building new products and services, modernizing legacy systems, and delivering business-wide change at speed.
Who is Publicis Sapient’s banking offering for?
Publicis Sapient’s banking offering is for financial institutions that need to modernize, launch new digital products, or improve customer experience. The source material refers to traditional banks, neobanks, regional banks, commercial banks and banks pursuing core modernization. It also describes support for banks at different stages of transformation, from new builds to large-scale change programs.
What problems is Publicis Sapient helping banks solve?
Publicis Sapient is helping banks address legacy technology, slow change, siloed data and rising customer expectations. The source material says legacy architectures can stifle innovation and be costly to maintain. It also emphasizes the need for better customer journeys, faster deployment of new technologies, and more agile operating models.
Why is digital transformation such an urgent issue for banks?
Digital transformation is urgent because banks are under pressure from digital-first competitors and changing customer expectations. The source material describes digital giants and digitally native banks gaining ground while established banks face pressure to offer more seamless, personalized experiences. It also notes that banks need to adapt quickly or risk being left behind.
Why is core banking modernization such a major priority?
Core banking modernization is a major priority because legacy cores are expensive, complex and can limit innovation. The source material says banks now have to start investing in modernizing the core to unlock product innovation, cost efficiencies and better customer experiences. It also frames core modernization as one of the top priorities identified in Publicis Sapient’s banking research.
Does Publicis Sapient believe core modernization has to be a full end-to-end transformation?
No, the source material indicates that core modernization does not have to start as a full end-to-end transformation. It explicitly raises alternatives such as modernizing business line by business line, launching a spin-off, migrating a single back book, or starting with a digital greenfield offering. The emphasis is on starting in a way that fits the bank’s context.
How does Publicis Sapient approach banking transformation?
Publicis Sapient approaches banking transformation by combining customer-centered strategy with technology, operating model and organizational change. One source describes three essential questions: what is the big idea, how do we build it, and how do we become it. Another source highlights a SPEED approach designed to help banks move from idea to build more quickly.
What does Publicis Sapient mean by putting the customer at the center?
Putting the customer at the center means designing banking products, journeys and platforms around customer needs rather than around internal silos or legacy systems. The source material repeatedly emphasizes customer problems, customer journeys, personalization and omnichannel experiences. It also says banks need to move from product-centric models toward more customer-centric ways of operating.
How does data fit into Publicis Sapient’s banking approach?
Data is presented as a core enabler of banking transformation. The source material says banks need to bring their data together, unlock it, and act on it to improve decision-making and customer experience. It also describes the importance of real-time data, both for personalization and for creating clarity around priorities such as sustainability and innovation.
How does cloud support banking transformation?
Cloud supports banking transformation by helping banks become more agile, scalable and efficient. The source material links cloud-based technologies to better customer experiences, greater resilience and faster innovation. It also says Publicis Sapient helps financial services firms build cloud foundations faster and use cloud to modernize legacy environments.
What role does AI play in Publicis Sapient’s banking work?
AI is positioned as an accelerator of digital transformation in banking. The Global Banking Benchmark Study says AI now dominates banks’ digital transformation plans and is becoming central to how banks improve the bottom line. The source material also connects AI and machine learning to personalization, operational efficiency and better use of data.
What is the Global Banking Benchmark Study?
The Global Banking Benchmark Study is Publicis Sapient research based on input from 1,000 senior banking leaders across global economies. The source material describes it as a longitudinal study focused on shifting priorities, goals and challenges in banking transformation. It covers topics such as AI adoption, top transformation goals, barriers to progress and drivers of customer experience change.
What transformation barriers does Publicis Sapient highlight for banks?
Publicis Sapient highlights budget constraints, regulatory challenges and lack of operational agility as major barriers. Earlier research also points to workforce disruption and regional differences in transformation obstacles. Across the source material, the recurring theme is that banks often know what they need to do but struggle to execute quickly enough.
What outcomes does Publicis Sapient say banks should expect from modernization?
The expected outcomes are better customer experiences, faster deployment of technology, stronger agility and improved ability to differentiate. The source material also links modernization to product innovation, resilience, better use of data and lower dependence on costly legacy systems. In several places, it suggests that the banks that modernize effectively will become transformation leaders.
What is “coreless” banking?
Coreless banking is an approach where the core system no longer sits at the center of the banking ecosystem. The source material explains that this does not mean core systems disappear. Instead, banks reorient around data and customers so they can reduce product silos, unify offerings and create more seamless experiences.
What are the benefits of a coreless architecture?
A coreless architecture is described as a way to make banks more customer-centric and more innovative. According to the source material, it can help unify data, smooth customer journeys, accelerate product launches and reduce legacy costs. It is also positioned as a path toward more real-time, personalized engagement across banking services.
How does Publicis Sapient help banks launch new businesses or products faster?
Publicis Sapient helps banks launch new businesses and products through packaged transformation solutions, reusable methods and partner ecosystems. The XBank offering is described as a way to build a neobank, launch a new financial product or service, and accelerate transformation with tailored packaged solutions. The source material says XBank combines ready-made strategies, operating models, accelerators, methodologies and architectures.
How quickly can Publicis Sapient help build a new bank?
The source material says Publicis Sapient can help build a new bank in as little as six months in some places and nine months or less in others. It also references building the world’s first fully digital trade finance bank from concept to live in a matter of months. The consistent claim is that Publicis Sapient is focused on accelerating time to market.
Does Publicis Sapient work with partners and fintechs?
Yes, Publicis Sapient’s banking model includes a strong partner ecosystem. The source material says it brings together leading fintechs, cloud providers and software vendors to create tailored solutions, and it references more than 40 partnerships with best-of-breed technology companies. It also specifically mentions partnerships in areas such as core banking, payments, APIs and data.
What kinds of banking capabilities does Publicis Sapient focus on most?
Publicis Sapient focuses on customer engagement, experience transformation, core modernization, technology updates, cloud adoption and rapid innovation. Its banking page also points to specific solution areas such as neobank launches, mortgage digitization, data platforms and core banking modernization. Across the source material, the repeated priorities are customer experience, agility, data and modernization.
What should banks consider before choosing a transformation partner?
Banks should consider whether the partner can help with strategy, technology, operating model and people change, not just implementation. The source material makes clear that successful transformation requires more than new systems. It depends on understanding customer problems, building the right differentiating capabilities, and changing leadership, culture and decision-making so the new model can actually work.
What makes Publicis Sapient’s banking positioning different in the source material?
Publicis Sapient’s positioning is centered on combining strategy, experience and engineering to deliver transformation at speed. The source material emphasizes packaged accelerators, customer-centric design, data-led modernization and broad financial services experience. It also repeatedly frames Publicis Sapient as a partner that helps banks move faster with greater confidence while focusing on the areas that differentiate them.