The banking sector stands on the cusp of a profound transformation, driven by the emergence of Web3 technologies, digital assets, and blockchain. As these innovations move from the periphery to the core of financial services, banks are reimagining their operating models, customer experiences, and competitive strategies. Publicis Sapient, in collaboration with leading technology partners and industry experts, is at the forefront of enabling this shift—helping banks experiment with and implement Web3 solutions in a secure, scalable, and future-ready way.
Web3 represents a new paradigm for the internet, characterized by decentralization, user ownership, and trustless transactions powered by blockchain technology. For banks, this means the potential to:
As one industry leader noted at a recent global banking expo, “Web3 is a fascinating conversation, a fascinating topic. It’s very broad, but we’re excited about the technology itself and what it means for the financial services sector. We see it as a long-term evolution and revolution within the technology space as we migrate from Web2-style infrastructure onto Web3-style infrastructure.”
While the promise of Web3 is immense, banks face a unique set of challenges in adopting these technologies:
Despite these hurdles, the opportunities are significant. Banks that move early can differentiate themselves by offering:
At the heart of this transformation are partnerships between banks, technology providers, and consultancies like Publicis Sapient. For example, SIX Digital Exchange (SDX) has launched institutional-grade crypto custody and staking services, providing the foundational technology banks need to safely enter the digital asset space. As SDX’s leadership shared, “We’re providing a DLT-based digital assets exchange, specifically for the trading, custody, and settlement of securities. These are legally identical to traditional securities, just traded and settled on the blockchain.”
This dual approach—supporting both traditional digital securities and emerging Web3-native assets like cryptocurrencies and NFTs—enables banks to serve a broad spectrum of client needs while maintaining regulatory compliance and operational resilience.
Publicis Sapient brings deep expertise in digital business transformation, core modernization, and ecosystem orchestration. Our approach to enabling banks in the Web3 era includes:
Our partnerships with technology leaders ensure that banks have access to institutional-grade solutions, from core banking modernization to digital asset infrastructure. This collaborative ecosystem accelerates innovation and reduces the risk of transformation.
The journey to Web3-enabled banking is just beginning. As banks move from experimentation to scaled implementation, success will depend on:
Banks that embrace these imperatives will not only keep pace with digital-native challengers but also unlock new sources of growth, efficiency, and customer value.
Web3 and digital assets are reshaping the banking sector—creating new opportunities for those willing to lead. Publicis Sapient is your partner for secure, scalable, and innovative transformation. Connect with us to discover how we can help your institution experiment, implement, and thrive in the era of Web3.
Contact us to start your Web3 journey.
Publicis Sapient: Building the future of financial services, together.