It's not enough to just say, you need to transform and here's some amazing digital tools. You really need to understand what they're trying to achieve and that only comes by listening. I'm Jeremy Johnson. I'm in business development for Publicist Sapient and I work with state and local clients up and down the East Coast. When we were developing our Salesforce system, PS just really made it simple to contact them, to explain what it was that was needed. Our clients, we treat them like partners, right? So what are you trying to achieve? What's the impact you're already making or trying to make here? And how can we come alongside that? What's the best solutions? We had a very quick design session with them to say, okay, how do we scale this thing down appropriately and make changes that are unique to the needs within that community? There was a lot of intake in the beginning because of course they want to know what we need.
We started meeting with Jeremy morning, noon, and sometimes late nights. We had a fantastic team, but we had to build trust really quickly with them. We were just iterating through kind of a set of live demos to come up with a set of changes, a set of requirements on what we're going to change. Our focus was to get millions of dollars out the door. It was not to be a technical team and create a whole website. We just did not have that capacity. Working with PS allowed us to be able to focus on what we were good at doing, and it then allowed them to focus on the technical stuff to get us where we needed to be.