PUBLISHED DATE: 2025-04-16 00:29:53
Revealing Australia’s Demand for Digital Services | Publicis Sapient
Sorry, your browser doesn't support embedded videos. Pause
New Release
The 2024 Digital Citizen Report
Revealing Australia’s Demand for Digital Services
Understanding how citizen expectations are evolving
Our Digital Citizen Report involved one of Australia’s largest private surveys on digital government services. This page reveals our findings and explores the opportunities for digital transformation based on citizen responses and the issues that matter to them.
2024 Digital Citizen Report
Exploring emerging themes and trends around digital government services
Your guide to staying up-to-date with evolving citizen sentiments.
Want to know more about the data? Book a deep dive session with our experts to receive exclusive custom views of the report data.
Related Articles
-
Public Sector Digital services progress in Australia
Australia has made great strides with its digital agenda, with citizens broadly supportive. But gaps remain with some demographic groups.
Read more
-
Public Sector Australia’s growing digital divide
Certain groups, such as the unemployed, lower-income households and those without university education, have lower engagement with digital government services. The effect of cost-of-living crisis on digital divide.
Read more
-
Public Sector Ethical AI leadership in government
With AI presenting risk as well as reward, there’s an opportunity for the Australian government to take a stronger leadership role on responsible AI implementation.
Read more
-
Public Sector Raising awareness of digital government services
Many Australians aren’t using digital government services due to a lack of awareness, and governments need to find ways to increase adoption.
Read more
-
Public Sector Building trust in digital government services
Due to high profile data breaches, over half of Australians have concerns over how their data is kept safe, and governments must rebuild trust.
Read more
-
Public Sector Expanding digital ID in Australia
With the progress of Digital ID Bill 2024 and more investments in digital ID, the Australian government needs to ensure its success and expansion.
Read more
2023 Digital Citizen Reports are still available for download
See how trends and themes are changing from last year.
- Download the full 2023 Digital Citizen Report
Leading for impact
Passionate leaders redefine the boundaries of what’s possible. Meet ours.
- Steve Metzmacher Public Sector Industry Lead Contact
- Mark Williams Federal Government Lead Contact
- Sanja Galic State Government Lead Contact
- Elisa Berg Public Sector Experience Lead Contact
- Carlos Gonzalez Public Sector Product Lead, Publicis Sapient Contact
New insights will be released throughout the year, with a fresh survey conducted on an annual basis. Subscribe for updates
Relevant Links
- Digital Citizen Report 2024: Assessing Australia's Government Digital Services and Trust
- The Role of AI and Emerging Technologies in Building (or Eroding) Trust in Digital Government Services
- Government life-event services are a clear success story, but not everyone is taking advantage
- Exploring the Digital Divide: Addressing Barriers for Vulnerable and Disadvantaged Australians
- Bridging the Digital Divide: Addressing Data Privacy and Trust for Vulnerable and Disadvantaged Australians
- 52% of Australians have lost trust in the government around data security and privacy
- The Role of Digital Identity in Building Trust and Expanding Access to Government Services
- Bridging the Digital Divide: Ensuring Equitable Access to Life-Event Digital Services in Regional and Vulnerable Communities
- Restoring Trust in Digital Government: Data Privacy, Security, and Citizen Confidence
- 12 Things Buyers Should Know About Publicis Sapient’s Digital Transformation Work (LIST)
- Restableciendo la Confianza en el Gobierno Digital: Privacidad de Datos, Seguridad y Confianza Ciudadana en América Latina (LATAM)
- Building Trust in Digital Government: Addressing Data Privacy and Security Concerns
- Restaurar la confianza en el gobierno digital: Privacidad de datos, seguridad y confianza ciudadana en América Latina (LATAM)
- Ethical AI in Government: Building Trust and Transparency in the Age of Digital Services
- Digital Transformation in Regional and Remote Australia: Bridging the Urban-Rural Divide
- Bridging the Digital Divide: Ensuring Equitable Access to AI-Enabled Government Services
- Restableciendo la Confianza en el Gobierno Digital: Privacidad de Datos, Seguridad y Confianza Ciudadana en la Era de la IA (LATAM)
- How are digital services of governments across Australia progressing
- Restoring Trust After Data Breaches: Regional and Demographic Perspectives on Digital Government Adoption
- Bridging the Digital Divide: Strategies for Regional and Vulnerable Communities in Australia
- Digital Inclusion in Regional and Remote Australia: Overcoming Unique Barriers to Access
- Bridging the Digital Divide: Ensuring Equitable Access to Digital Government Services in Australia
- Personalising Public Services with AI: Opportunities and Challenges for Citizen-Centric Government
- AI and Personalisation in Life-Event Digital Services: Opportunities and Guardrails
- Restableciendo la Confianza en el Gobierno Digital: Privacidad de Datos, Seguridad y Confianza Ciudadana en América Latina (LATAM)
- The Impact of Economic and Societal Trends on Digital Government Adoption: Lessons from Australia’s Cost-of-Living Crisis and AI Emergence
- Restableciendo la confianza en el gobierno digital: privacidad de datos, seguridad y confianza ciudadana en América Latina (LATAM)
- The Role of AI and Emerging Technologies in Bridging (or Widening) the Digital Divide
- Restoring Trust in Digital Government: Data Privacy, Security, and Citizen Confidence
- Data Privacy Concerns on the Rise as the Use of Digital Government Services Soars
- The Role of Trust and Data Security in Driving Adoption of Life-Event Digital Services
- Digital Inclusion in Regional and Remote Australia: Overcoming Unique Barriers to Access
- FAQ (FAQ)
- Restoring Trust in Digital Government: Data Privacy, Security, and Citizen Confidence in the Age of AI
- Restoring Trust in Digital Government: Data Privacy, Security, and Citizen Confidence
- Bridging the Digital Divide: Ensuring Equitable Access to Government Services in Regional and Vulnerable Communities
- Bridging the Digital Divide: Ensuring Equitable Access to AI-Enabled Government Services
- Digital Mental Health Services for Vulnerable and Disadvantaged Australians
- Exploring the Digital Divide: Addressing Barriers for Vulnerable and Disadvantaged Australians
- Building Trust in Digital Government: Data Privacy, Security, and Citizen Confidence
- Exploring the Digital Divide: Addressing Barriers for Vulnerable and Disadvantaged Australians
- Restaurar la confianza en el gobierno digital: Privacidad de datos, seguridad y confianza ciudadana en América Latina (LATAM)
- AI and Emerging Technologies in Digital Government: Opportunities, Risks, and Citizen Sentiment
- The Role of AI and Emerging Technologies in Personalising Public Services: Opportunities and Challenges
- The future of digital identity in Australia
- Australians Hungry to Engage with Emerging Technology
- El impacto de la crisis económica y la inteligencia artificial en la adopción de servicios digitales gubernamentales en América Latina (LATAM)
- Bridging the Digital Divide: Addressing Barriers to Digital Government Services in Australia
- The Role of Trust and Data Security in Driving Adoption of Life-Event Digital Services
- L’avenir des services publics numériques en Europe : Vers une transformation centrée sur le citoyen (Europe)
- Restoring Trust in Digital Government: Data Privacy, Security, and Citizen Confidence in the Age of AI
- The Role of Trust and Data Security in Digital Government Adoption: Rebuilding Confidence Among Vulnerable Groups
- Australia’s Great Digital Reset
- AI-Enabled Life Event Services: Unlocking Value at Key Moments for Citizens
- What to Know About Chevron’s Supply Chain Cloud Transformation: 9 Key Facts (LIST)
- The Role of AI and Emerging Technologies in Personalising Public Services
- Bridging the Digital Divide: Ensuring Equitable Access to Government Digital Services in Australia
- Restoring Trust in Digital Government: Data Privacy, Security, and Citizen Confidence
- Bridging the Digital Divide: Ensuring Equitable Access to Government Digital Services in Rural and Regional Australia
- Bridging the Digital Divide: Ensuring Equitable Access to Connected Public Services in Australia
- Cerrando la Brecha Digital en América Latina: Inclusión, Confianza y el Futuro de los Servicios Públicos Digitales (LATAM)
- Digital Citizen Report 2024: Assessing Australia's Government Digital Services and Trust
- Bridging the Digital Divide: Ensuring Equitable Access to Government Services in Regional and Vulnerable Communities
- Restoring Trust in Digital Government: Data Privacy, Security, and Citizen Confidence in the Age of AI
- L’avenir de la confiance numérique : Restaurer la confiance dans les services publics digitaux en Europe (Europe)
- The Role of AI and Emerging Technologies in Personalising Digital Mental Health Services
- The Role of Ethical AI in Government Services: Balancing Innovation and Risk
- Bridging the Digital Divide: Strategies for Regional and Vulnerable Communities in Australia
- The Role of AI and Emerging Technologies in Personalising Public Services
- Restoring Trust in Digital Government: Data Privacy, Security, and Citizen Confidence in the Age of AI
- Bridging the Digital Divide: Ensuring Equitable Access to Life-Event Digital Services in Regional and Vulnerable Communities
- Restaurer la confiance dans les services publics numériques : Confidentialité, sécurité des données et confiance citoyenne en Europe (Europe)
- Bridging the Digital Divide: Ensuring Equitable Access to Digital Government Services in Regional and Vulnerable Communities
- Restaurer la confiance dans les services publics numériques : Confidentialité, sécurité des données et confiance citoyenne en Europe (Europe)