In today’s data-driven landscape, marketers face the challenge of fragmented customer data, which leads to inaccurate insights. With privacy concerns at the forefront and the deprecation of third-party cookies, businesses are seeking solutions for effective media buying that also respect privacy constraints.
Publicis Sapient’s Unified Audience Accelerator (PS360) enables businesses to seamlessly leverage data held in Salesforce Data Cloud within AWS Clean Rooms, allowing collaboration with partners without sharing the underlying data. PS360 empowers organizations to match and analyze datasets, gain rich audience insights, and unlock revenue opportunities using first-, second-, and third-party data. In the new cookieless landscape, marketers using PS360 can enhance data insights, improve return on ad spend, and optimize performance measurement.
Our Unified Audience Accelerator empowers businesses to rapidly innovate and transform in today’s increasingly competitive and regulatory environment.
Due to signal loss, increased regulation, and rising customer expectations, the PS360 Audience Accelerator stands out by combining upper-to-mid-funnel marketing objectives with mid- to lower-funnel customer engagement. It enables multi-party collaborations that generate collective insights across various data types—customer, marketing, sales, service and support, third-party, partner, publisher, and advertising data—all within a privacy-enhanced, compliant environment.
Match, analyze, and collaborate on collective datasets without sharing or revealing the underlying data. Partner and publisher ad data, private and secure data, and owned/known first-party data can all be utilized together in AWS Clean Rooms and Salesforce Data Cloud.
The Unified Audience Accelerator is ideal for businesses leveraging AWS, Salesforce, or both. It empowers CMOs and CDOs to deliver meaningful, measurable user experiences while prioritizing data privacy. This robust solution caters to CMO marketing initiatives and media companies with multiple digital properties seeking to boost campaign performance.
By securely sharing publishers’ and advertisers’ data with owned first-party customer data, the PS360 Audience Accelerator provides:
Salesforce Data Cloud to AWS Clean Rooms for Activation:
A Salesforce Data Cloud customer can export their customer profile information into their AWS account and prepare it for consumption in AWS Clean Rooms and activation.
As a recognized implementation-ready Zero Copy Network Partner, Publicis Sapient leverages the combined strengths of Salesforce and AWS to deliver a seamless, secure, and compliant solution. Our strong partnership unlocks partner funding opportunities that help businesses accelerate their initiatives.
The fastest and best way to learn how the Publicis Sapient 360 Audience Accelerator can help your business is to participate in an outcome-driven discovery workshop. This workshop, which can be conducted virtually or in person, will help align your Salesforce and AWS strategy to your business objectives. Together with Salesforce and Amazon experts, your key stakeholders will delve into your current state, use cases, envisioned roadmap, and more to understand goals, identify challenges, and define near-term actions.
To take the next step, please reach out to: