The insurance industry stands at a pivotal crossroads. As digital disruptors reshape the competitive landscape and customer expectations soar, insurers face mounting pressure to modernize legacy systems, deliver hyper-personalized experiences, and drive operational efficiency. Yet, these ambitions are complicated by industry-specific challenges—deeply entrenched legacy infrastructure, stringent regulatory requirements, and the ever-present need for advanced fraud detection. Publicis Sapient, in partnership with AWS, is helping insurers meet these challenges head-on, transforming their businesses through data-driven strategies, advanced cloud capabilities, and AI-powered innovation.
Unlike other sectors, insurance is defined by its complexity: legacy systems that are difficult to replace, regulatory demands that evolve constantly, and a heightened need for fraud prevention. At the same time, policyholders expect seamless digital experiences, rapid claims processing, and personalized engagement across every touchpoint. Incremental change is no longer enough. Insurers must embrace a holistic, data-first approach to transformation—one that reimagines how value is delivered to both customers and the business.
Publicis Sapient’s SPEED model—Strategy, Product, Experience, Engineering, and Data & AI—serves as the engine for sustainable modernization. When combined with AWS’s industry-leading cloud and AI services, this framework empowers insurers to:
Legacy infrastructure has long been a barrier to innovation in insurance. Publicis Sapient, recognized as a leader in cloud professional services, guides insurers through every phase of complex cloud migration—discovery, planning, execution, and ongoing optimization. By moving mission-critical workloads to AWS, insurers benefit from:
This transformation enables insurers to focus on delivering superior digital experiences and staying ahead in a rapidly evolving market.
Today’s policyholders expect more than generic coverage—they demand experiences tailored to their unique needs. Publicis Sapient’s data management solutions, powered by AWS, aggregate and analyze data from diverse sources, creating a unified customer view. This enables insurers to:
Innovative tools like the Unified Audience Accelerator (PS360) allow insurers to securely collaborate with partners, enrich customer data, and unlock new revenue opportunities—all while maintaining strict privacy compliance.
Claims processing is a critical moment of truth for insurers and customers alike. By infusing AI and machine learning into claims workflows, insurers can:
Publicis Sapient’s enterprise-ready AI platforms, such as Bodhi, leverage AWS services to deliver scalable, secure, and responsible AI solutions. These platforms empower insurers to deploy production-ready AI use cases with confidence, flexibility, and control.
Insurance is one of the most heavily regulated industries, with data privacy, security, and compliance at the forefront. Publicis Sapient’s advisory-led approach, combined with AWS’s robust security and governance features, ensures that insurers can:
The future of insurance belongs to those who can harness data, cloud, and AI to deliver next-generation customer experiences and operational excellence. By partnering with Publicis Sapient and AWS, insurers can unlock new levels of efficiency, resilience, and growth—building businesses that are ready for whatever comes next.
Ready to transform your insurance business for the digital age? Connect with Publicis Sapient to start your journey today.