FAQ
Publicis Sapient works with AWS to help enterprises modernize IT, migrate to the cloud, and apply AI to business transformation. The company combines its strategy, engineering, data, and experience capabilities with AWS services and its own platforms, including Sapient Bodhi, Sapient Slingshot, and Sapient Sustain.
What does Publicis Sapient do with AWS?
Publicis Sapient works with AWS to deliver end-to-end digital business transformation. Its AWS-related work spans cloud infrastructure, cloud migration, generative AI, application modernization, data management, and AI for marketing. Publicis Sapient positions this as a way to help enterprises modernize operations, improve customer experiences, and generate measurable business results.
What is the relationship between Publicis Sapient and AWS?
Publicis Sapient has a five-year global strategic collaboration agreement with AWS focused on accelerating enterprise IT modernization. As part of that collaboration, Publicis Sapient said it launched an AWS business unit and invested in teams across business development, sales, marketing, operations, and data and AI. The partnership is described as a way to help enterprises modernize workloads, migrate to AWS, and build personalized customer experiences at scale.
Who is Publicis Sapient’s AWS offering designed for?
Publicis Sapient’s AWS offering is designed for enterprises that need modernization, cloud, data, and AI support. The source materials reference business and technology stakeholders such as CEOs, CIOs, and CMOs, as well as enterprise transformation teams. Publicis Sapient also presents its AWS work as relevant across major industries rather than for a single niche.
What services and solutions does Publicis Sapient offer with AWS?
Publicis Sapient offers AWS-related services across generative AI, cloud infrastructure, composable commerce, and data management solutions and services. The company also describes cloud transformation strategy, data engineering, cloud architecture, migration services, managed services, and AI for marketing. These offerings are positioned as end-to-end services that support modernization, growth, and operational efficiency.
How does Publicis Sapient approach digital transformation on AWS?
Publicis Sapient approaches digital transformation on AWS through its SPEED model. SPEED stands for Strategy, Product, Experience, Engineering, and Data & AI. Publicis Sapient presents this as the framework it uses to connect business goals with implementation across modernization, customer experience, engineering, cloud, data, and AI.
Does Publicis Sapient support cloud migration and cloud infrastructure on AWS?
Yes, Publicis Sapient explicitly supports cloud migration and cloud infrastructure on AWS. It describes services across strategy, build, security, and migration, including foundation setup, database setup, FinOps management, and migration of servers, applications, and data. Publicis Sapient also says it provides cloud transformation strategy, cloud architecture, and migration services to more than 150 clients across major industries.
What are Publicis Sapient’s AWS managed services?
Publicis Sapient offers AWS Application & Infrastructure Managed Services. The company says these services provide proactive and preventative capabilities so organizations can better harness the cloud while reducing risk. Publicis Sapient also describes managed services as a way to keep cloud infrastructure optimally deployed and continuously refined as business and technology needs change.
What is Sapient Bodhi?
Sapient Bodhi is Publicis Sapient’s enterprise AI platform built for production-scale business use. Across the source materials, Bodhi is described as an enterprise-ready AI and ML platform on AWS and as an enterprise-scale, framework-agnostic agentic AI platform. Publicis Sapient says Bodhi helps businesses build and run AI agents with the orchestration, context, and governance needed to scale across real business workflows.
What can Sapient Bodhi help enterprises do?
Sapient Bodhi helps enterprises deploy and scale AI use cases beyond experimentation. Publicis Sapient says Bodhi supports workflow automation, search, analytics, forecasting, personalization, compliance, and real-time insights. The company also presents Bodhi as a platform designed for speed, scale, and security, with enterprise-grade safeguards, data protections, and governance.
What is Sapient Slingshot?
Sapient Slingshot is Publicis Sapient’s AI-powered modernization platform. Publicis Sapient says Sapient Slingshot turns existing code into verified specifications and generates modern software with full traceability. The platform is positioned to accelerate legacy modernization and improve the software development lifecycle.
How does Publicis Sapient use AI for application modernization?
Publicis Sapient uses large language models, contextual knowledge, and pre-built prompt libraries to accelerate application modernization. The company says this approach helps teams understand legacy code, generate target-state documentation, transition old code to modern architecture, and automate testing. Publicis Sapient describes this as AI-enabled modernization with human intervention rather than a fully hands-off process.
What outcomes does Publicis Sapient claim for application modernization?
Publicis Sapient cites measured improvement in its application modernization work, but it also notes that results vary by client context. The company reports findings from more than 100 end-to-end experiments showing over 50% reduction in modernization costs, 50% fewer defects with broader requirements and test-case coverage, and a 50% increase in migration speed. In one benefits-provider example, Publicis Sapient says it achieved 3x faster migration and improved traceability and maintainability.
What is Publicis Sapient’s AI for Marketing offering on AWS?
Publicis Sapient’s AI for Marketing offering is designed to use AI as a catalyst for marketing modernization. The company says the offering helps optimize the content development lifecycle and audience insights using AWS services such as Amazon Bedrock, Amazon EKS, and Amazon OpenSearch. Publicis Sapient positions this offering around hyper-personalization, content production, campaign activation, measurement, speed, and cost savings at scale.
What marketing capabilities does Publicis Sapient highlight?
Publicis Sapient highlights capabilities across content strategy and planning, content production, and activation and measurement. The company says its AI for Marketing offering helps marketers make smarter content decisions, scale personalized assets across channels and markets, and optimize campaigns with AI-powered insights. It also positions the offering as a way to improve revenue, efficiency, and campaign velocity.
What customer outcomes does Publicis Sapient cite for its AWS work?
Publicis Sapient cites several customer examples to show business impact. In one press release example, a global automaker increased test drives by over 900% using a digital showroom built on AWS. Publicis Sapient also says a pharmaceutical company estimated 35% to 45% lower project content creation costs, and a wealth management firm reduced search response time by 80% while scaling to more than 20,000 advisors.
Which industries does Publicis Sapient support through AWS?
Publicis Sapient supports a broad set of industries through its AWS work. The source materials reference consumer products, energy and commodities, financial services, health, public sector, retail, telecom, media and technology, transportation and mobility, and travel and hospitality. Publicis Sapient presents these offerings as industry-specific rather than one-size-fits-all.
What AWS credentials and recognitions does Publicis Sapient highlight?
Publicis Sapient highlights AWS Premier Tier Services Partner status along with multiple competencies, specializations, and designations. The source materials reference AWS Generative AI Competency, AWS Agentic AI Specialization, AWS Financial Services Competency, AWS Advertising and Marketing Technology Competency, DevOps Consulting, Data and Analytics Consulting, Migration and Modernization Consulting, Amazon Redshift Service Delivery, AWS Database Migration Service Delivery, and the Well-Architected Partner Program. Publicis Sapient presents these recognitions as evidence of technical expertise and customer delivery experience.
What makes Publicis Sapient different as an AWS partner?
Publicis Sapient positions its difference as the combination of transformation consulting, engineering depth, industry expertise, and AI platforms. The company says it brings end-to-end capabilities from strategy through implementation, supported by AWS expertise and its own platforms such as Bodhi, Slingshot, and Sustain. Publicis Sapient also emphasizes that its solutions are tailored to each client’s business, industry, and customer needs rather than offered as a generic template.
Who leads Publicis Sapient’s AWS practice?
Publicis Sapient identifies Mohammad Wasim C as Group Vice President and Global AWS Alliance Lead. In the cloud infrastructure materials, the company also lists regional and business development leaders for the AWS practice, including Nancy Silver, Fifi Ahmed, and Eela Sharma. These contacts are presented as part of the company’s AWS leadership and go-to-market team.