How Enterprises in Europe Can Accelerate AWS Modernization and Agentic AI Adoption

Across Europe, enterprise leaders are under pressure to modernize core technology, improve resilience, reduce fragmentation and turn AI ambition into measurable business value. Many organizations have already invested in cloud, data and experimentation with generative AI. The challenge now is different: moving from isolated pilots and disconnected platforms to production-ready transformation that can scale across functions, markets and regulatory environments.

This is where Publicis Sapient and AWS can help. Together, they bring an end-to-end approach to digital business transformation that combines cloud modernization, application modernization, data and AI, marketing transformation and agentic AI execution. For enterprises in Europe, that combination matters because transformation is rarely a single workstream. It is a connected effort that spans infrastructure, software delivery, governance, customer experience and operational change.

European enterprises are not simply looking to move workloads. They are looking to modernize in a way that supports agility, security, compliance and long-term adaptability. Legacy estates, fragmented operating models and uneven AI readiness often slow progress. Technology teams may be balancing modernization of core applications with the need to improve customer experience, enable new products and support regional business units that operate across multiple countries and languages.

Publicis Sapient’s AWS approach is built for that complexity. Through its SPEED model—Strategy, Product, Experience, Engineering and Data & AI—the company connects business goals to execution across modernization, cloud, AI and customer-facing transformation. This allows organizations to align enterprise strategy with the practical work of migrating workloads, modernizing applications, building secure cloud foundations and operationalizing AI across the business.

The scale of the AWS relationship also gives enterprise buyers confidence. Publicis Sapient is an AWS Premier Tier Services Partner with 11 AWS specializations, 2,000 tech and business accreditations, more than 1,400 AWS associate certifications and 3,000 generative AI-enabled consultants. It supports cloud and infrastructure services for more than 150 clients across major industries and brings a broad set of AWS recognitions spanning migration and modernization, generative AI, financial services, data and analytics, DevOps, advertising and marketing technology and agentic AI.

In Europe, acceleration often depends on reducing architectural sprawl before adding new AI layers. Publicis Sapient helps enterprises establish secure, scalable AWS foundations across cloud strategy, build, security and migration. That includes cloud transformation strategy, data engineering, cloud architecture, migration services, managed services, foundation setup, database setup and FinOps management.

This matters because agentic AI and modern software delivery depend on the quality of the underlying environment. Without a strong cloud foundation, organizations risk creating new silos on top of old ones. With the right AWS infrastructure in place, enterprises can scale resources dynamically, improve collaboration, optimize operations and create a more resilient platform for innovation.

Publicis Sapient also helps enterprises access AWS migration best practices and funding mechanisms designed to reduce costs while accelerating migration. For European buyers trying to build momentum without creating another multi-year transformation bottleneck, that blend of strategy and execution can be a major advantage.

Many enterprises in Europe are still constrained by legacy applications, aging codebases and limited access to skills that span both old and modern architectures. Publicis Sapient addresses this through AI-enabled application modernization on AWS. Rather than treating modernization as a purely manual exercise, it uses large language models, contextual knowledge and pre-built prompt libraries to help teams understand code, generate target-state documentation, automate testing and transition legacy applications toward modern architectures with human oversight.

Sapient Slingshot plays a central role here. Built to modernize legacy systems by turning existing code into verified specifications and generating modern software with full traceability, it helps organizations accelerate modernization while improving quality and reducing delivery friction. Publicis Sapient’s own analysis across more than 100 end-to-end experiments found measurable potential, including over 50% reduction in modernization costs, 50% fewer defects, and 50% faster migration speed, with actual outcomes depending on client context.

For European enterprises, the value is not just speed. It is the ability to create a modernization path that supports governance, traceability and operational execution from day one.

Across the region, many enterprises have already tested generative AI. The next question is how to operationalize AI in workflows that are secure, observable and useful at enterprise scale. Publicis Sapient’s answer is Bodhi, an enterprise-ready AI platform built on AWS and designed to deploy and scale generative AI and agentic AI use cases with the governance, context and control required for production environments.

Bodhi supports workflow automation, search, analytics, forecasting, personalization, compliance and real-time insights. It is designed to be enterprise-scale and framework-agnostic, with safeguards, data protections and responsible AI principles built in. Publicis Sapient’s AWS Agentic AI Specialization further reinforces its ability to help organizations move beyond experimentation to autonomous systems that can reason, plan, collaborate, use tools, execute tasks and continuously improve inside real business processes.

For European organizations, AI governance is not a side topic. It is central to adoption. That is why the combination of orchestration, guardrails, observability and enterprise security matters. Publicis Sapient positions agentic AI as a production-ready operating capability, not a collection of disconnected demos.

Europe-based enterprises are also under pressure to create more personalized, localized and compliant content across markets. Yet disconnected content systems, fragmented data and inefficient workflows often slow campaign delivery. Publicis Sapient’s AI for Marketing offering on AWS is designed to address exactly that challenge.

Built on AWS services including Amazon Bedrock, Amazon EKS and Amazon OpenSearch, the offering helps organizations improve content strategy and planning, scale content production and optimize activation and measurement. It is designed to support hyper-personalization, retrieval-augmented generation, customer segmentation and AI-powered analytics while improving speed, revenue and operational efficiency.

Bodhi AI Content Suite extends this further by automating the marketing lifecycle from brief to campaign deployment and producing ready-to-publish, personalized, compliant and scalable content. This is particularly relevant for European businesses that need to adapt campaigns across countries, languages and business units without multiplying cost and complexity.

Transformation in Europe often demands localization without fragmentation. Enterprise buyers want partners that understand how to connect regional realities with scalable global platforms. Publicis Sapient’s source materials already point to Europe-focused companion content across cloud, generative AI and agentic AI topics, reinforcing that regional relevance is part of the broader knowledge base rather than an afterthought.

Just as important, Publicis Sapient positions itself as a partner for production-ready transformation. That means combining cloud modernization, AI platforms, governance, engineering and industry experience into programs that can move from ambition to execution. It also means supporting leaders across the C-suite—from CIOs modernizing legacy estates to CMOs seeking faster, more personalized marketing operations.

For enterprises in Europe, the goal is not simply to adopt AWS or add AI tools. It is to create a more unified, scalable operating model for modernization and growth. Publicis Sapient and AWS bring the infrastructure, platforms and delivery approach to help make that possible—so organizations can move faster, with less fragmentation, and with a clearer path from pilot to measurable business impact.

Relevant Links

• AWS Resources
• AWS Resources
• Accélérer la transformation d’entreprise en Europe avec AWS : du cloud à l’IA prête pour la production (Europe)
• From Pilot to Production: How to Operationalize Agentic AI on AWS for Customer Service
• Financial Services on AWS: Modernization, Search and Agentic Workflows for the AI-Ready Firm
• Privacy-First Personalization on AWS: Turning Customer Data into Growth Without Losing Control
• Acelerar la modernización empresarial en América Latina con AWS (LATAM)
• FAQ (FAQ)
• 12 Things Buyers Should Know About Publicis Sapient and AWS (LIST)