Generative AI is rapidly reshaping the landscape of product engineering and technology transformation. As organizations strive to modernize legacy systems, accelerate software delivery, and reduce technical debt, the integration of generative AI is proving to be a game-changer. At Publicis Sapient, we are at the forefront of this revolution, leveraging generative AI to drive agile engineering, enhance quality assurance, and enable data-driven governance—empowering our clients to achieve continuous innovation and sustainable business value.
Modernizing applications is no longer just about migrating to the cloud or updating codebases. Generative AI enables organizations to reimagine their technology stack by automating code generation, refactoring legacy systems, and identifying optimization opportunities at scale. This not only reduces the time and effort required for modernization but also ensures that applications are future-ready, scalable, and resilient. Our expertise in integrating generative AI with cloud and infrastructure solutions allows clients to unlock agility, cost efficiency, and global accessibility, all while maintaining robust security and compliance.
Quality assurance is a cornerstone of successful product engineering. Generative AI is transforming testing by automating the creation of test cases, generating synthetic data, and executing regression suites with unprecedented speed and accuracy. This approach accelerates the software development lifecycle, reduces defects, and ensures that releases are both reliable and aligned with business objectives. Publicis Sapient’s advanced test automation solutions, powered by AI, drive efficiency and reliability, enabling organizations to deliver high-quality products faster than ever before.
Technical debt can hinder innovation and slow down delivery. Generative AI helps identify and remediate areas of code that contribute to technical debt, suggesting improvements and automating refactoring tasks. By embedding AI into DevOps pipelines, we enable continuous integration and delivery, allowing teams to release features and updates with confidence and minimal risk. Our holistic engineering transformation programs focus on cutting waste, increasing speed to market, and improving quality—delivering measurable business value and fostering a culture of continuous improvement.
Effective governance is essential for scaling digital transformation. Generative AI empowers organizations to harness data for informed decision-making, predictive analytics, and proactive risk management. By connecting and refining data across the enterprise, we help clients create actionable insights that drive product innovation and operational excellence. Our data-driven approach ensures that every engineering initiative is aligned with business goals and delivers tangible outcomes.
With over 30 years of digital engineering expertise and a global team of 20,000+ experts, Publicis Sapient offers a comprehensive suite of services to help organizations harness the power of generative AI:
Our strong partnerships with leading technology providers—including Microsoft, AWS, Google, Salesforce, and Adobe—enable us to deliver tailored, industry-specific solutions that maximize ROI and drive exponential growth.
To support your journey, we offer a range of downloadable resources, including:
These resources provide practical guidance, industry insights, and proven frameworks to help you implement generative AI within your engineering and technology functions.
Our approach to engineering transformation is holistic, data-driven, and outcome-focused. We combine deep technical expertise with a relentless pursuit of value, helping organizations modernize, innovate, and thrive in a rapidly evolving digital world. Whether you are just starting your transformation journey or looking to scale and sustain success, Publicis Sapient is your trusted partner for generative AI-driven engineering excellence.
Ready to unlock the next era of product engineering? Connect with our experts to learn how generative AI can accelerate your technology transformation and deliver lasting business value.