Seize the transformational power of generative AI to give your business a competitive edge.
Generative AI is here—and it’s fundamentally changing the world around us. It is transforming business as we know it, and leaders are unlocking its full potential. As a people-first digital transformation partner, we recognize that generative AI will disrupt how we live, play, learn, and work. This burgeoning technology is automating processes and tasks, creating new roles, and reshaping industries—from banking to retail to travel and beyond.
Generative AI is not just a technology; it is an ecosystem that must be built to unlock its full potential. While the buzz around generative AI and the need to build a comprehensive surrounding ecosystem may sound daunting, many of the challenges are similar to those faced when adopting other digital tools. Removing silos between data, modernizing existing technology, and embracing a digital-first mindset are critical to getting the most value from your generative AI solutions. Fortunately, this is precisely what we have been doing for more than 30 years. We are uniquely positioned to help you uncover value across use cases that optimize revenue and increase efficiency with next-generation toolchains, enhanced workflows, and advanced customer engagement strategies. Together, we can navigate this evolving technology landscape so that your business stays at the forefront of its digital transformation.
By embracing the power of generative AI, you can elevate growth, increase efficiency, and enhance customer and employee experiences across your enterprise. Generative AI impacts various aspects of your organization—from marketing and sales to operations, product engineering, and research and development—facilitating data analysis, personalization, optimization, and beyond.
We understand that the approach and scope of generative AI strategies will be unique to each organization. Whether you are looking to test and learn through specific use case implementations or transform your business with a new native large language model, our digital teams can help you unlock the full value of generative AI with the right approach and an ethical, sustainable AI strategy.
To build a successful generative AI ecosystem, we focus on four key pillars:
We take a different approach to generative AI. Many generative AI solutions today focus on solving immediate problems. Our team of data and AI experts considers your entire enterprise data landscape. This deep understanding allows us to help you unlock the full potential of your existing knowledge assets, crafting long-term solutions tailored to your specific needs.
We’ve been on our own generative AI journey. As digital natives, we pioneered our own generative AI strategy, resulting in successful products like AskBodhi and PSChat. Now, recognized as a 2023 Market Leader in Generative Enterprise Services by HFS, we’re here to help you unlock the transformative power of generative AI for your organization.
For more information, visit https://www.publicissapient.com/solutions/generative-ai.
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.