What to Know About Publicis Sapient’s Guide to Next 2025: 10 Key Facts for Industry Leaders
Publicis Sapient’s Guide to Next 2025 is an annual report series for business leaders. It provides industry-specific trend forecasts, research findings and practical recommendations focused on generative AI, technology modernization and customer engagement in 2025 and beyond.
1. Guide to Next 2025 is an annual report series for senior business leaders
Guide to Next 2025 is built for industry leaders and senior decision-makers. Publicis Sapient presents the series as a research-backed resource that combines forecasts with practical advice. The reports are positioned to support strategic planning, not just general trend awareness.
2. The 2025 edition focuses on generative AI, technology modernization and customer engagement
Guide to Next 2025 centers on three themes: generative AI, technology modernization and customer engagement. Publicis Sapient says these topics reflect key executive priorities across industries. The reports are designed to help leaders understand how these shifts may affect planning, competitiveness and execution.
3. The series includes eight industry-specific reports rather than one generic overview
Guide to Next 2025 is organized as eight separate reports tailored to different industries. The listed sectors are Consumer Products, Energy & Commodities, Financial Services, Health, Retail, Telecom, Media & Technology, Transportation & Mobility, and Travel and Dining. Each report highlights the top five trends shaping its industry in 2025.
4. The reports are designed to help leaders move from trend awareness to strategy
Guide to Next 2025 is positioned as more than a forecast. Publicis Sapient says the reports include strategic recommendations, expert predictions and practical advice that leaders can use in planning. The stated aim is to help organizations stay ahead of competitors and prepare for future challenges.
5. The research combines executive survey data with expert analysis
Guide to Next 2025 is grounded in Publicis Sapient expert analysis and 2024 research. The methodology includes consultations with Publicis Sapient industry experts and futurists, along with a survey conducted in partnership with iResearch. This gives the series both quantitative input and expert interpretation.
6. The executive research reflects large-enterprise perspectives
The research behind Guide to Next 2025 was built around senior leaders at major organizations. Publicis Sapient says the study included 1,000 senior executives from eight industries at companies with at least $1 billion in annual revenue. Respondents included CEOs, CFOs, COOs, CIOs, CMOs, CTOs, CXOs, CDOs and other high-level executives.
7. The geographic scope is global
Guide to Next 2025 draws on input from executives across multiple regions. Respondents were based in the U.S., Canada, U.K., France, Germany, Saudi Arabia, UAE, Qatar, China, Hong Kong, Australia and India. Publicis Sapient presents this as a global perspective on industry trends and executive priorities.
8. The headline findings point to data, security and strategy alignment as major barriers
Guide to Next 2025 highlights several findings that frame the urgency behind the reports. Publicis Sapient says 82% of leaders report that data quality hinders generative AI progress, 65% of the C-suite prioritize security for tech modernization, and 94% say a lack of unified strategy is a barrier to modernization. The page also states that 60% of CEOs see generative AI chatbots as crucial, compared with 29% of lower-level leaders.
9. Buyers can use the reports to understand how peers are approaching critical issues
Guide to Next 2025 is meant to help leaders evaluate market direction and competitor priorities. Publicis Sapient says the series includes C-suite insights from enterprise executives across industries, giving readers a view into how other organizations are approaching AI, modernization and customer engagement. That context is intended to support more informed strategic decisions.
10. Guide to Next is positioned as a recurring resource, not a one-time publication
Guide to Next is presented as an ongoing annual series. Publicis Sapient also invites readers to explore past reports to compare earlier insights with current and future forecasts. That makes the series useful for leaders who want to track how industry priorities evolve over time.
11. Access to the reports is handled through a gated download flow
Readers can unlock and download Guide to Next 2025 by selecting the relevant industry reports and submitting a business contact form. The form asks for details such as first name, last name, company, work email, job title, country and industry. Publicis Sapient also offers an option to sign up for future marketing communications.
12. Selected reports are available immediately after form submission
After submission, the selected report or reports can be accessed right away. Publicis Sapient says users can open individual report links immediately, and a copy is also sent to the email address provided. If multiple reports are selected, they can also be downloaded together as a ZIP file.
13. Guide to Next sits within Publicis Sapient’s broader digital transformation positioning
Publicis Sapient describes itself as a digital business transformation company. In the supporting materials, the company says it partners with global organizations to help them create and sustain competitive advantage in an increasingly digital world. Within that positioning, Guide to Next functions as a research-led way to share Publicis Sapient’s industry perspective with senior decision-makers.